Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Digital advertising in the Netherlands - statistics & facts

The European digital advertising market is thriving. Over the last ten years, the annual growth rate has never dropped below 11 percent and in 2019, online advertising spending in Europe reached an estimated 65 billion euros and accounting for just over three percent of the European total. The Netherlands is the region’s eight largest market, investing 2.3 billion euros in digital advertising and accounting for just over three percent of the European total. In recent years, the Dutch market has experienced consistent growth in digital adverting spending, and while expenditures have not spiked at the same rapid pace as in other mature markets, the wheels of digitalization have certainly been set in motion. Today, the internet accounts for approximately 61 percent of total ad spend in the Netherlands, having overtaken television as the strongest advertising medium in the Benelux country in 2015.

Formats

Search is the most invested-in digital advertising format in the Netherlands, accounting for almost 50 percent of total online expenditures in the country. In 2020, paid search advertising spending in the Netherlands amounted to approximately 1.05 billion euros, with mobile accounting for an ever-increasing share of investments. Display advertising is the second most invested-in format with a 40 percent share in total digital ad spend. Overall, video and social media were the advertising formats with the highest increase in digital ad spend in the Netherlands in 2020.

Mobile

Smartphones are the most popular internet-connected devices in the Netherlands, owned by 93 percent of the population. Initially, digital advertising spending was mostly focused on desktop devices, but this trend changed in 2019, when for the first time, mobile attracted more than 50 percent of digital ad spend. The mobile ad market in the Netherlands is currently worth around one billion euros and it is expected to increase to over 1.2 billion by 2023.

Key figures

The most important key figures provide you with a compact summary of the topic of "Digital advertising in the Netherlands" and take you straight to the corresponding statistics.

Formats

Mobile

Interesting statistics

In the following 5 chapters, you will quickly find the 27 most important statistics relating to "Digital advertising in the Netherlands".

Digital advertising in the Netherlands

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Digital advertising in the Netherlands - statistics & facts

The European digital advertising market is thriving. Over the last ten years, the annual growth rate has never dropped below 11 percent and in 2019, online advertising spending in Europe reached an estimated 65 billion euros and accounting for just over three percent of the European total. The Netherlands is the region’s eight largest market, investing 2.3 billion euros in digital advertising and accounting for just over three percent of the European total. In recent years, the Dutch market has experienced consistent growth in digital adverting spending, and while expenditures have not spiked at the same rapid pace as in other mature markets, the wheels of digitalization have certainly been set in motion. Today, the internet accounts for approximately 61 percent of total ad spend in the Netherlands, having overtaken television as the strongest advertising medium in the Benelux country in 2015.

Formats

Search is the most invested-in digital advertising format in the Netherlands, accounting for almost 50 percent of total online expenditures in the country. In 2020, paid search advertising spending in the Netherlands amounted to approximately 1.05 billion euros, with mobile accounting for an ever-increasing share of investments. Display advertising is the second most invested-in format with a 40 percent share in total digital ad spend. Overall, video and social media were the advertising formats with the highest increase in digital ad spend in the Netherlands in 2020.

Mobile

Smartphones are the most popular internet-connected devices in the Netherlands, owned by 93 percent of the population. Initially, digital advertising spending was mostly focused on desktop devices, but this trend changed in 2019, when for the first time, mobile attracted more than 50 percent of digital ad spend. The mobile ad market in the Netherlands is currently worth around one billion euros and it is expected to increase to over 1.2 billion by 2023.

Interesting statistics

In the following 5 chapters, you will quickly find the 27 most important statistics relating to "Digital advertising in the Netherlands".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)