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Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)

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Advertising spending in North America 2015-2020 This timeline presents North American advertising spending in 2015 and provides a forecast until 2020. The spending is expected to reach 217.8 billion U.S. dollars in 2017, up from nearly 193 billion in 2015. The spending in the U.S. is projected to exceed 207 billion U.S. dollars; in Canada, 10.5 billion U.S. dollars (13.44 billion Canadian dollars). North American ad spend is forecast to make 36.9 percent of the global ad market.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
This timeline presents North American advertising spending in 2015 and provides a forecast until 2020. The spending is expected to reach 217.8 billion U.S. dollars in 2017, up from nearly 193 billion in 2015. The spending in the U.S. is projected to exceed 207 billion U.S. dollars; in Canada, 10.5 billion U.S. dollars (13.44 billion Canadian dollars). North American ad spend is forecast to make 36.9 percent of the global ad market.
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Release date
October 2016
Region
North America
Survey time period
2015
Special properties
includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV
Supplementary notes
* Forecast.

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