About This Statistic
This statistic shows the cumulated advertising spending in Sweden from January to August 2017, by media. In the first months of 2017, television had the highest advertising expenditures in Sweden - more than 3.1 billion Swedish kronor were spent on this medium. Internet with ad spend of roughly 2.66 billion Swedish kronor and out-of-home advertising (709.12 million Swedish kronor) came in places two and three respectively.
Altogether the Swedish advertising market generated approximately 8.83 billion Swedish kronor in this period - this was a growth of 3.3 percent compared to the same period in 2016. Radio ads showed the highest increase with 21.8 percent, followed by cinema advertising (19.3 percent) and internet advertising (10.4 percent).
You can find further information on the advertising market in the Nordic countries in the Statista dossier.