Cumulated advertising spending in Sweden from January to October 2017, by media (in million SEK)

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Advertising spendings in million SEK

© Statista 2017

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This statistic shows the cumulated advertising spending in Sweden from January to October 2017, by media. From January to October 2017, television had the highest advertising expenditures in Sweden - more than 4.2 billion Swedish kronor were spent on this medium. Internet with ad spend of roughly 3.6 billion Swedish kronor and out-of-home advertising (984.5 million Swedish kronor) came in places two and three respectively. Altogether the Swedish advertising market generated approximately 12 billion Swedish kronor in this period - this was a growth of 3.5 percent compared to the same period in 2016. Radio ads showed the highest increase with 25.9 percent, followed by cinema advertising (15.7 percent) and outdoor advertising (12.6 percent).

Further information can be found in the Statista dossier on the advertising market in the Nordics.
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Release date
November 2017
Survey time period
January 2017 to October 2017
Special properties
member companies of Sveriges Mediebyråer
Supplementary notes
* refers to strategic advisers and events, as well as advertising which doesn't belong under the other categories.

Figures have been rounded.

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