Advertising spending in Indonesia 2015-2020

Advertising spending in Indonesia was forecasted to reach 3.46 billion U.S. dollars in 2020. Growth in ad spend in Indonesia is most likely fueled by growth in the digital advertising sector. This, however, comes at the cost for traditional print media, which would see a decline in ad spend in the future.

Strong growth in ad spend

Indonesia had been experiencing steady growth in its advertising economy. Total advertising expenditure grew by 2.2 percent in 2018, and it is projected to increase in 2020 to 4.7 percent. In 2018, e-commerce and online services posted the strongest growth in ad spend, while the telecommunications sector saw negative growth. The presidential and general election of 2019 was expected to generate more ad spend, particularly in television, as political parties are permitted to buy TV commercials in Indonesia. This would compensate for a possible decrease in ad spend by brands, which might be discouraged by the political uncertainty during the elections to spend on advertising.

Digital ad spend to lead the way

Indonesia was projected to have the biggest growth in digital ad spend worldwide. In 2018, digital advertising spending grew by 18 percent, and made up 21 percent of the total ad spend there. In line with global trends and the strong growth in digital ad spend, programmatic ad spend was also predicted to increase. Indonesia is already Asia-Pacific’s fastest growing market for programmatic advertising. With an increasingly digitally-connected and internet-savvy population, digital advertising is the way forward for brands to reach Indonesian consumers.

Advertising spending in Indonesia in 2015 with a forecast for 2016 to 2020

Spending in billion U.S. dollars
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2016



Survey time period


Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in Asia Pacific"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.