Advertising spending in Indonesia was forecasted to reach 3.46 billion U.S. dollars in 2020. Growth in ad spend in Indonesia is most likely fueled by growth in the digital advertising sector. This, however, comes at the cost for traditional print media, which would see a decline in ad spend in the future.
Strong growth in ad spend
Indonesia had been experiencing steady growth in its advertising economy. Total advertising expenditure grew by 2.2 percent in 2018, and it is projected to increase in 2020 to 4.7 percent. In 2018, e-commerce and online services posted the strongest growth in ad spend, while the telecommunications sector saw negative growth. The presidential and general election of 2019 was expected to generate more ad spend, particularly in television, as political parties are permitted to buy TV commercials in Indonesia. This would compensate for a possible decrease in ad spend by brands, which might be discouraged by the political uncertainty during the elections to spend on advertising.
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eMarketer. (October 15, 2016). Advertising spending in Indonesia in 2015 with a forecast for 2016 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/258693/advertising-spending-in-indonesia/
eMarketer. "Advertising spending in Indonesia in 2015 with a forecast for 2016 to 2020 (in billion U.S. dollars)." Chart. October 15, 2016. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/258693/advertising-spending-in-indonesia/
eMarketer. (2016). Advertising spending in Indonesia in 2015 with a forecast for 2016 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/258693/advertising-spending-in-indonesia/
eMarketer. "Advertising Spending in Indonesia in 2015 with a Forecast for 2016 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2016, https://www.statista.com/statistics/258693/advertising-spending-in-indonesia/
eMarketer, Advertising spending in Indonesia in 2015 with a forecast for 2016 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/258693/advertising-spending-in-indonesia/ (last visited June 27, 2022)