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Customer data accuracy challenges in the U.S. 2016-2018

Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018

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Sources

Release date

May 2018

Region

United States

Survey time period

2016 to 2018

Number of respondents

1,400 *

Supplementary notes

The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including " information technology, data management, marketing, customer service, sales, operations, and more." The source does not provide information on the type of survey used.

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Statistics on "Data usage in marketing and advertising in the U.S."

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