Customer data accuracy challenges in the U.S. 2016-2018

The graph shows the biggest challenges that contributed towards a lack of customer data accuracy according to marketing professionals in the United States from 2016 to 2018. In 2018, 49 percent of respondents stated that human error was the biggest challenge, while the same reason was addressed by 37 percent of the professionals in 2017.

Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2018

Region

United States

Survey time period

2016 to 2018

Number of respondents

1,400 *

Supplementary notes

The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including " information technology, data management, marketing, customer service, sales, operations, and more." The source does not provide information on the type of survey used.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Data usage in marketing and advertising "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.