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Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018

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Customer data accuracy challenges in the U.S. 2016-2018 The graph shows the biggest challenges that contributed towards a lack of customer data accuracy according to marketing professionals in the United States from 2016 to 2018. In 2018, 49 percent of respondents stated that human error was the biggest challenge, while the same reason was addressed by 37 percent of the professionals in 2017.
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Description Source More information
The graph shows the biggest challenges that contributed towards a lack of customer data accuracy according to marketing professionals in the United States from 2016 to 2018. In 2018, 49 percent of respondents stated that human error was the biggest challenge, while the same reason was addressed by 37 percent of the professionals in 2017.
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Release date
May 2018
Region
United States
Survey time period
2016 to 2018
Number of respondents
1,400 *
Supplementary notes
The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including " information technology, data management, marketing, customer service, sales, operations, and more." The source does not provide information on the type of survey used.

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