U.S. consumers comfortable with personal data use by selected companies 2012

This statistic provides information on the share of U.S. consumers who said they were either very or somewhat comfortable with how their data was being used by selected companies as of 2012. Through the survey it was found that 66 percent of respondents who were aware of how their information was being used by Amazon, were comfortable with this use.

How comfortable are you, if at all, about your privacy and use of your data?

CompanyShare of consumers who were very/somewhat comfortable
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Release date

July 2012


United States

Survey time period


Number of respondents

2,307 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a specified survey date.

Grocery stores: using purchase information to give you coupons tailored to what you often buy
Amazon: use of data on what you have purchased to promote relevant items to you
Google: use of what you searched for online to target ads to you
Merchants: with your permission, using location information from your phone to send you local offers
Credit card companies: use of what you have bought to send you specific offers by post or e-mail
Cell phone service providers: using your location information from your phone, with your permission, to send you local offers
Facebook: use of the profile information you entered and your posts to target ads to you

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Statistics on "Online shopping behavior in the United States"

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