Latin America: digital marketing maturity 2019, by country

During a survey fielded in 2019 among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru, one percent of respondents assessed the maturity of their companies' digital marketing as "multimoment", which was defined by the source as the presence of "dynamic customer journeys towards business outcomes." On country level, four percent of respondents from Argentina described their digital marketing maturity so.

Digital marketing maturity in selected countries in Latin America in 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019


Central and South America, Mexico

Survey time period

as of March 2019

Special properties

among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru from 185 companies in eight industries

Supplementary notes

The source defines the maturity levels as follows:
- nascent: simple campaign-based execution,
- emerging: some use of owned data in automated buying,
- connected: data integrated and activated across channels,
- multimoment: dynamic customer journeys towards business outcomes.
The source does not provide a survey date. The date provided is the publication date.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "AI use in marketing"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.