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Latin America: digital marketing maturity 2019, by country

Digital marketing maturity in selected countries in Latin America in 2019

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Release date

March 2019



Survey time period

as of March 2019

Special properties

among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru from 185 companies in eight industries

Supplementary notes

The source defines the maturity levels as follows:
- nascent: simple campaign-based execution,
- emerging: some use of owned data in automated buying,
- connected: data integrated and activated across channels,
- multimoment: dynamic customer journeys towards business outcomes.
The source does not provide a survey date. The date provided is the publication date.

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