This statistic illustrates the volume sales of the leading 50 domestic craft brewing companies in the United States in 2014. In that year, D.G. Yuengling and Son Inc was ranked as the leading domestic craft beer brewing company, based on sales of about 2.92 million barrels. Total category sales amounted to about 15.09 billion barrels.
Craft Beer in the United States
Craft beer is paving the way for a new crop of beer makers! While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Over the last couple of years, the number of new brewery openings has been at near unprecedented levels; the highest total since the 1880's. And every year, hundreds more are opening. In 2014, the craft brewing industry provided approximately 115 thousand jobs across the country.
The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market.
Craft breweries have a few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse. Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities.
Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014
(in 1,000 barrels)
Characteristic
Volume sales in thousand barrels
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Data have been compiled by the Brewers Association from data provided primarily by brewers. The ranking includes different types of top selling craft brewers: regional craft breweries, contract brewing companies and brewpub groups. In addition, it portrays the total volume of beer sold by those that combine a micro- or regional brewery and one or multiple brewpubs, and/or hire a brewery to contract beer for them.
An American craft brewer is defined as being small, independent, and traditional.
Small: Annual production of 6 million barrels of beer or less. Beer production is attributed to a brewer according to the rules of alternating propietorships. Flavored malt beverages are not considered beer for purposes of this definition.
Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves a craft brewer.
Traditional: A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers's brands) or has at least 50 percent of its volume in either malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
Numbers have been rounded to provide a better understanding of the statistic.
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Brewers Association. (May 1, 2015). Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014 (in 1,000 barrels) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/
Brewers Association. "Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014 (in 1,000 barrels)." Chart. May 1, 2015. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/
Brewers Association. (2015). Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014 (in 1,000 barrels). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/
Brewers Association. "Volume Sales of The Leading 50 Domestic Craft Brewing Companies in The United States in 2014 (in 1,000 Barrels)." Statista, Statista Inc., 1 May 2015, https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/
Brewers Association, Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014 (in 1,000 barrels) Statista, https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/ (last visited September 01, 2024)
Volume sales of the leading 50 domestic craft brewing companies in the United States in 2014 (in 1,000 barrels) [Graph], Brewers Association, May 1, 2015. [Online]. Available: https://www.statista.com/statistics/267273/us-volume-sales-of-the-leading-domestic-craft-brewing-companies/