Market share of the leading U.S. candy brands based on sales 2011-2012

This statistic depicts the market share of the leading candy brands in the United States in 2011 and provides a forecast for 2012. Snickers held a market share of 5.5 percent in 2011. Mars Chocolate's billion dollar brand is projected to reach 6 percent of the U.S. candy market by 2012.

Market share of the leading candy brands of the United States in 2011 and 2012, based on sales

20112012*
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Sources

Release date

September 2012

Region

United States

Survey time period

2011

Supplementary notes

* Figures are projections.

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