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Mobile advertising recall in the UK in 2012, by device type

This statistic displays the results of a 2012 survey in the United Kingdom regarding when respondents recalled having seen an advertisement a smartphone or a tablet. Over 24 percent of respndents reported recalling having seen an ad on a tablet, compared to 16 percent of smartphone users reporting similarly.

Ad recall of mobile device users in the United Kingdom in 2012, by device type*

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Release date

September 2013


United Kingdom

Survey time period


Supplementary notes

* Respondents were requested to indicate when they recalled having see an advertisement on a smartphone or tablet.
The source did not provide information regarding survey methodology, date of survey or count of interviewees.
Figures do not add up to 100 due to rounding.

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Statistics on "Mobile devices in the UK"

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