Spending on digital banner advertisement spending in Russia 2017-2025

*Data provided by Statista Market Outlook are estimates
Banner Advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs, on a mobile-enabled website, or in an app.
Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.
Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.
Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.
Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.