Russia: digital banner ad spending 2017-2027

In 2021, 0.85 billion U.S. dollars was spent on digital banner advertisement in Russia, around 0.2 billion more than 2017. The Statista Advertising and Media Outlook estimates that spending in the digital banner advertisement market will decrease by around 0.27 billion in 2022 from the value in 2021 and will increase again reaching 0.67 billion U.S. dollars in 2027.

Digital banner advertising spending in Russia from 2017 to 2027 (in billion U.S. dollars)

Characteristic	Ad spending in billion U.S. dollars
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Supplementary notes

*Data provided by Statista Market Outlook are estimates
Banner Advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs, on a mobile-enabled website, or in an app.
Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.
Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.
Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.
Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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