Russia: digital banner advertising ad spending 2017-2027

The ad spending in the digital banner advertising segment of the advertising market in Russia was forecast to continuously increase between 2023 and 2027 by in total 0.3 billion U.S. dollars (+30.3 percent). The ad spending is estimated to amount to 1.28 billion U.S. dollars in 2027.Find further information concerning the revenue in the digital banner advertising segment of the advertising market by looking at other countries, such as the Philippines and Czechia.

Ad spending of the digital banner advertising market in Russia from 2017 to 2027 (in billion U.S. dollars)

Characteristic	Ad spending in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Banner Advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs, on a mobile-enabled website, in an app, or on social media.

Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.

Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.

Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.

Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.

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