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Advertising spending in the U.S. from 2010-2020, by media

Distribution of advertising spending in the United States from 2010 to 2020, by media

Advertising spending in the U.S. from 2010-2020, by media This timeline presents the advertising spending share in the United States from 2010 to 2015 as well as a forecast until 2020, broken down by media. The source projected that out-of-home advertising would account for 3.8 percent of all advertising spending in the U.S. in 2017. The entire U.S. ad market is expected to generated over 207 billion U.S. dollars in revenue. The United States are the world's largest advertising market, followed by China and Japan.
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Distribution of advertising spending in the United States from 2010 to 2020, by media

DigitalTVRadio***Magazines**Newspapers**Out-of-homeDirectories**
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Description

Source

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This timeline presents the advertising spending share in the United States from 2010 to 2015 as well as a forecast until 2020, broken down by media. The source projected that out-of-home advertising would account for 3.8 percent of all advertising spending in the U.S. in 2017. The entire U.S. ad market is expected to generated over 207 billion U.S. dollars in revenue. The United States are the world's largest advertising market, followed by China and Japan.
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Release date
March 2016
Region
United States
Survey time period
2010 to 2015
Special properties
for newspapers, magazines and directories print ads only; for radio - excludes off-air and digital
Supplementary notes
* Forecast.
** Print only.
***Excludes off-air radio and digital.
Figures for the period 2010 to 2013 come from earlier publications.
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Statistics on "Advertising market in the U.S."
  • Overview
  • TV
  • Radio
  • Newspapers
  • Magazines
  • Out-of-home
  • Cinema
  • Digital
  • Advertising response
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