This statistic presents the distribution of digital video ad views in the United States from the first quarter in 2014 to the first quarter of 2018, by device. In the first quarter of 2018, nine percent of digital ads views were performed from tablets.
- Media & Advertising›
- Advertising & Marketing ›
Digital video ad views in the U.S. 2014-2018, by device
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of digital video ad views in the United States from 1st quarter 2014 to 1st quarter 2018, by device
Exclusive Premium Statistic
This statistic presents the distribution of digital video ad views in the United States from the first quarter in 2014 to the first quarter of 2018, by device. In the first quarter of 2018, nine percent of digital ads views were performed from tablets.
| Desktop/laptop | Over-the-top | Smartphone | STB VOD | Tablet | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Desktop/laptop | Over-the-top | Smartphone | STB VOD | Tablet | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the distribution of digital video ad views in the United States from the first quarter in 2014 to the first quarter of 2018, by device. In the first quarter of 2018, nine percent of digital ads views were performed from tablets.
Show more- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- United States
- Survey time period
- Q1 2014 to Q1 2018
- Special properties
- represents activity on Freewheel's platform broader industry metrics may vary
More information
- Region
- United States
- Survey time period
- Q1 2014 to Q1 2018
- Special properties
- represents activity on Freewheel's platform broader industry metrics may vary
Other interesting statistics
Most viewed YouTube videos of all time 2018
+
+Number of Netflix streaming subscribers in the U.S. 2011-2018
+
+YouTube: most popular brand channels 2018, by subscribers
+
+Online video ad spend worldwide 2015-2017
Share of internet users who watch online videos 2018, by country
YouTube usage reach in the United States 2018, by age group
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Mobile video in the United States
- 82 page/s
- English
- pptx
- Detailed references
Everything On "Mobile video in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Online video in the United States"
- Audiences
The most important statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)Digital video viewers in the United States 2012-2021
- Digital video penetration in the United States from 2013 to 2021Digital video penetration in the United States 2013-2021
- Frequency of internet users in the United States watching online video in 2016United States: online video viewing frequency 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)Time spent on watching video content in the U.S. 2016, by medium
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Most popular online video categories in the United States as of February 2017Leading online video categories in the United States 2017
- Platforms and content
The most important statistics
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)Most viewed YouTube videos of all time 2018
- Frequency of YouTube use in the United States as of October 2017YouTube usage frequency in the United States 2018
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017Mobile YouTube usage frequency in the United States 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Mobile video
The most important statistics
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)Global mobile phone video viewers 2016-2021
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Most popular mobile music and video apps in the United States as of May 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)Mobile phone video viewers in the United States 2014-2020
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)Tablet video viewers in the United States 2013-2020
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)Daily mobile video viewing volume on Snapchat 2015-2016
- Market reach of the most popular mobile app categories in the United States as of May 2018Leading mobile app categories in the United States 2018, by reach
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads
- Advertising and marketing
The most important statistics
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Online video ad spend worldwide 2015-2017
- Share of advertising spending in the United States in 2018, by mediumShare of U.S. ad spend 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2015-2017
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2017-2021
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 1st quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 1st quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017Instagram: monthly video posts by brands 2016-2017
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017Reasons for signing up to SVoD services in the U.S. 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)SVOD revenue worldwide 2010-2020
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)SVOD revenue in the U.S. 2014-2016
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016OTT services preferred in the U.S. 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)Leading video subscription services in the U.S. 2017, by number of subscribers
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2018
- Number of titles available on Netflix in the United States in 2010 and 2018Number of titles available on Netflix in the U.S. 2018
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video advertising spending in China 2014-2020
- Japan: digital video ad spend 2012-2017, by device
- Japan: digital video ad spend 2012-2017
- Digital video advertising spending growth rate in China 2014-2020
- Japan: digital video ad spend 2012-2017, by type
- Digital video ad impressions in the U.S. 2013-2014, by place of publishing
- Italy: video advertising industry turnover 2014-2017
- Distribution of digital video ad impressions in Australia 2015, by industry
- Digital video ad impressions in Canada 2013-2017, by industry
- Distribution of digital video advertising impressions UK Q1 2013-Q3 2017, by industry
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Distribution of digital video advertising impressions in Europe 2016, by industry
- Digital Market Outlook: digital video ad revenue in Italy 2016-2022, by device
- Video ad viewability rate in selected European countries 2016, by platform
- Video ad viewability rate in the Netherlands 2015-2016, by platform
- Italy: total spending on digital video 2013-2016
- Video ad viewability rate in Great Britain 2015-2016, by platform
- Italy: time spent watching online videos in 2016, by age group
- U.S. water transportation: ad spend to sales ratio 2011-2015
- other human resources provision revenue in the Netherlands 2010-2022
Studies
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- Video Ads and Viewer Attention
- CrossPlatform Video Advertising Accelerates
- An Inside Look at Demand Side Perceptions of Digital Video Advertising
- Video Advertising Metrics Report 2011
- Advertising in the United Kingdom (UK)
- Ad blocking
- Advertising in Turkey
- Automobile advertising in the U.S.
- TV advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Europe
Statistics on the topic
Free statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by country
- Digital video penetration in the United States from 2013 to 2021
- Percentage of internet users in selected countries who watch online video content every day as of January 2018
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- Most popular online video content properties in the United States as of June 2017, by user engagement (in billion minutes)
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)
- Frequency of YouTube use in the United States as of October 2017
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Number of unique Facebook desktop video viewers in the United States as of December 2017
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)
- Most popular mobile music and video apps in the United States as of May 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)
- Market reach of the most popular mobile app categories in the United States as of May 2018
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Distribution of digital video advertising impressions in the United States in 2013 and 2014, by place of publishing
- Distribution of digital video advertising impressions in Australia in the 1st quarter of 2015, by industry
- Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
Premium Statistics
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)
- Frequency of internet users in the United States watching online video in 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Most popular online video categories in the United States as of February 2017
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Share of advertising spending in the United States in 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 1st quarter 2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 1st quarter 2018, by device
- Most popular YouTube brand channels as of June 2018, ranked by total number of video views (in billions)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)
- Number of titles available on Netflix in the United States in 2010 and 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Most common type of content viewed on Netflix in the United States as of September 2017
- Number of Amazon Video subscribers in the United States from 2015 to 2022 (in millions)
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States in August 2018 (in million average demand expressions)
- Advertising spending for digital video advertisements in China from 2014 to 2020 (in billion U.S.dollars)
- Digital video advertising spending in Japan from 2012 to 2017, by device (in billion Japanese yen)
- Digital video advertising spending in Japan from 2012 to 2017 (in billion Japanese yen)
- Annual growth of digital video advertising spending in China from 2014 to 2020
- Digital video advertising spending in Japan from 2012 to 2017, by type (in billion Japanese yen)
- Video advertising industry turnover in Italy from 2014 to 2017* (in billion euros)
- Share of digital video advertising impressions in Canada from 1st quarter 2013 to 4th quarter 2017, by industry
- Distribution of digital video advertising impressions in the United Kingdom from 1st quarter 2013 to 3rd quarter 2017, by ad category
- Distribution of digital video advertising impressions in Europe from 1st quarter 2013 to 3rd quarter 2016, by industry
- Digital video advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
- Viewability rate of video advertising in selected European countries in 2016, by platform
- Viewability rate of video advertising in the Netherlands in 2015 and 2016, by platform
- Total spending on digital video in Italy from 2013 to 2016 (in million euros)
- Viewability rate of video advertising in Great Britain in 2015 and 2016, by platform
- Time spent watching online videos by age group in Italy in 2016 (in minutes)
- Advertising spending as percent of sales in the water transportation industry in the United States from 2011 to 2015
- Forecast: other human resources provision revenue in the Netherlands 2010-2022
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Football sponsorship in Europe
Football is the most popular sport overall in Europe and provides great marketing opportunities for those who can afford it. This new Statista Dossier provides an overview of the European football sponsoring landscape across different European football leagues.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.