In the first half of 2022, digital video ad views on connected TV in the United States accounted for 71 percent of all digital video ad views in that period. Advertising viewed on mobile devices had a 11 percent share of ad views.
Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Connected TV advertising in the United States
Market overview
5
- Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
- Premium Statistic Weekly connected TV users in the U.S. 2018-2021
- Premium Statistic Connected devices ownership in the U.S. 2022, by age
- Premium Statistic Leading video platforms for achieving advertising goals in the U.S. 2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
Advertising spending
8
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic video ad spend in the U.S. 2021, by device
- Premium Statistic Programmatic ad spend in the U.S. 2019-2023, by device
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
Market leaders
3
Marketer usage
8
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Consumers' perspective
6
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Further related statistics
18
- Digital video advertising spending in China 2014-2020
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend growth in the UK 2019-2024
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Italy: video advertising industry turnover 2015-2017
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Distribution of digital video ad impressions in Australia 2015, by industry
- Digital Market Outlook: digital video ad revenue in France 2017-2025, by device
- Video ad viewability rate in Russia 2015-2016, by platform
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Italy: most important factors in video adverts 2018
- Digital video ad length in the United Kingdom (UK) 2014-2017
- Average value of broadcast/TV video ad formats in Europe 2017
- Broadcast/TV video ad formats used by advertisers in Europe 2017, by device
- Preferred digital video content by genre in Finland 2022
- Reasons for not feeling represented in digital video ads in Latin America 2021
- Digital video ad impressions in North America 2015-2021, by ad length
- Share of digital media spends on video in India 2016-2020
Further Content: You might find this interesting as well
Statistics
- Digital video advertising spending in China 2014-2020
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend growth in the UK 2019-2024
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Italy: video advertising industry turnover 2015-2017
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Distribution of digital video ad impressions in Australia 2015, by industry
- Digital Market Outlook: digital video ad revenue in France 2017-2025, by device
- Video ad viewability rate in Russia 2015-2016, by platform
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Italy: most important factors in video adverts 2018
- Digital video ad length in the United Kingdom (UK) 2014-2017
- Average value of broadcast/TV video ad formats in Europe 2017
- Broadcast/TV video ad formats used by advertisers in Europe 2017, by device
- Preferred digital video content by genre in Finland 2022
- Reasons for not feeling represented in digital video ads in Latin America 2021
- Digital video ad impressions in North America 2015-2021, by ad length
- Share of digital media spends on video in India 2016-2020
FreeWheel. (September 16, 2022). Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/
FreeWheel. "Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device." Chart. September 16, 2022. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/
FreeWheel. (2022). Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device. Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/
FreeWheel. "Distribution of Digital Video Ad Views in The United States in 2nd Half 2020 and 1st Half 2021, by Device." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/
FreeWheel, Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device Statista, https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/ (last visited March 29, 2023)
Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device [Graph], FreeWheel, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/324910/digital-video-ad-views-device-usa/