- Media & Advertising›
- Advertising & Marketing ›
Digital video ad views in the U.S. 2014-2019, by device
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Digital video ad views in the U.S. 2014-2019, by device
Distribution of digital video ad views in the United States from 1st quarter 2014 to 2nd quarter 2019, by device
by A. Guttmann,
last edited
Oct 4, 2019
In the second quarter of 2019, digital video ad views on connected TV in the United States accounted for 55 percent of all digital video ad views in that period. Advertising viewed on mobile devices had a 17 percent share of ad views.
Distribution of digital video ad views in the United States from 1st quarter 2014 to 2nd quarter 2019, by device
| Desktop/laptop | Connected TV* | Smartphone | STB VOD | Tablet | Mobile | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Desktop/laptop | Connected TV* | Smartphone | STB VOD | Tablet | Mobile | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Oct 4, 2019
In the second quarter of 2019, digital video ad views on connected TV in the United States accounted for 55 percent of all digital video ad views in that period. Advertising viewed on mobile devices had a 17 percent share of ad views.
- Show sources information
- Show publisher information
- Release date
- September 2019
- Region
- United States
- Survey time period
- Q1 2014 to Q2 2019
- Special properties
- represents activity on Freewheel's platform broader industry metrics may vary
- Supplementary notes
- *Previously 'Over-the-top'; In 2019 the source changed reporting on selected categories, as of that period 'tablet' and 'smartphone' were no longer reported on separately, instead the 'mobile' category was created.
Source
- Show sources information
- Show publisher information
- Release date
- September 2019
More information
- Region
- United States
- Survey time period
- Q1 2014 to Q2 2019
- Special properties
- represents activity on Freewheel's platform broader industry metrics may vary
- Supplementary notes
- *Previously 'Over-the-top'; In 2019 the source changed reporting on selected categories, as of that period 'tablet' and 'smartphone' were no longer reported on separately, instead the 'mobile' category was created.
Other statistics on the topic
Online video usage in the United States
Online Video & Entertainment
Leading Facebook video publishers worldwide 2019, by views
+Social Media & User-Generated Content
Snapchat: global advertising revenue 2016-2021
+Advertising & Marketing
Programmatic digital video ad spend in the U.S. 2013-2021
+Key Figures of E-Commerce
U.S. net video advertising revenues of YouTube 2015-2018
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Video advertising and marketing
- 87 page/s
- English
- pptx
- Detailed references
Everything On "Video advertising and marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide from 2016 to 2018Businesses using video on landing pages worldwide 2016-2018
- Share of businesses using video in e-mail worldwide from 2016 to 2018Businesses using video in e-mail worldwide 2016-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2019, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2019, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2021 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2021
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2019, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 2017- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2021 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2021
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 2nd quarter 2019, by deviceDigital video ad views in the U.S. 2014-2019, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2019, by content lengthDigital video ad views in the U.S. 2016-2019, by content length
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Digital video ads - completion rates in the U.S. 2015, by device
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend Japan 2017-2024, by type
- Digital video advertising spending in China 2014-2020
- Digital video ad impressions in the U.S. 2013-2014, by place of publishing
- Italy: video advertising industry turnover 2014-2017
- Digital video ad impressions in Canada 2013-2017, by industry
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Distribution of digital video ad impressions in Australia 2015, by industry
- Distribution of digital video advertising impressions in Europe 2016, by industry
- Digital ad request distribution in Germany Q1 2017-Q4 2018, by format
- Video ad viewability rate in Russia 2015-2016, by platform
- Mobile video ad impressions 2014, by industry
- Video ad viewability rate in Great Britain 2015-2016, by platform
- Digital video ad view share in the U.S. Q2 2014-Q4 2015, by OTT platform
- Digital video usage by devices in Austria 2019
- Motivations for watching online videos in Norway 2015
- Finland: motivations for watching online videos 2015
- Total sales of digital videos in the United Kingdom (UK) 2012-2014
- Portugal: motivations for watching online videos 2015
Statistics on "Video advertising and marketing - Overview"
- Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Monetized video ad impression share worldwide 2017-2018, by device
- Businesses using video on landing pages worldwide 2016-2018
- Businesses using video in e-mail worldwide 2016-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video ad revenue in the U.S. 2019, by medium
- Programmatic digital video ad spend in the U.S. 2013-2021
- Digital video ad viewability rates in the Americas 2016-2017
Statistics on "Video advertising and marketing - Strategies & budgets"
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Investment plans for video use in mobile marketing worldwide 2017-2018
Statistics on "Video advertising and marketing - Mobile video"
- Global mobile video ad spend growth H2 2017- H2 2018, by format
- Global rewarded mobile video ad viewer share H2 2018, by gender
- Global rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the U.S. 2016-2020
Statistics on "Video advertising and marketing - Selected market leaders"
- Digital video ad spend share in the U.S. 2017, by platform
- U.S. average AARPU of media companies and publishers 2016-2020
- U.S. net video advertising revenues of YouTube 2015-2018
- Hulu gross ad revenue in the U.S. 2017-2021
- Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Snapchat: global advertising revenue 2016-2021
- Leading U.S. brands on social media 2018, by video engagement
- Leading Facebook video publishers worldwide 2019, by views
- Time spent with Super Bowl ads on YouTube 2016-2019
Statistics on "Video advertising and marketing - Consumption & perception"
- Digital video ad views in the U.S. 2014-2019, by device
- Digital video ad views in the U.S. 2016-2019, by content length
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Viewability rate of skippable pre-roll video ads worldwide 2017
- Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Internet user attitudes to online ads in the U.S. 2018
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. primary attitude towards personalized video ads 2017
Further related statistics
- Digital video ads - completion rates in the U.S. 2015, by device
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend Japan 2017-2024, by type
- Digital video advertising spending in China 2014-2020
- Digital video ad impressions in the U.S. 2013-2014, by place of publishing
- Italy: video advertising industry turnover 2014-2017
- Digital video ad impressions in Canada 2013-2017, by industry
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Distribution of digital video ad impressions in Australia 2015, by industry
- Distribution of digital video advertising impressions in Europe 2016, by industry
- Digital ad request distribution in Germany Q1 2017-Q4 2018, by format
- Video ad viewability rate in Russia 2015-2016, by platform
- Mobile video ad impressions 2014, by industry
- Video ad viewability rate in Great Britain 2015-2016, by platform
- Digital video ad view share in the U.S. Q2 2014-Q4 2015, by OTT platform
- Digital video usage by devices in Austria 2019
- Motivations for watching online videos in Norway 2015
- Finland: motivations for watching online videos 2015
- Total sales of digital videos in the United Kingdom (UK) 2012-2014
- Portugal: motivations for watching online videos 2015
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.