This timeline displays the distribution of mobile ad requests in the United States from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 61.3 percent of U.S. ad request were for display advertising, while 38.7 percent of requests were for video ads.
Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
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Smaato. (February 27, 2019). Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/917054/share-digital-ad-requests-by-format-us/
Smaato. "Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format." Chart. February 27, 2019. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/917054/share-digital-ad-requests-by-format-us/
Smaato. (2019). Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/917054/share-digital-ad-requests-by-format-us/
Smaato. "Share of Mobile Ad Requests in The United States from 1st Quarter 2017 to 4th Quarter 2018, by Format." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/917054/share-digital-ad-requests-by-format-us/
Smaato, Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format Statista, https://www.statista.com/statistics/917054/share-digital-ad-requests-by-format-us/ (last visited April 06, 2020)
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