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Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format

Published by Statista Research Department, Jan 14, 2021
This timeline displays the distribution of mobile ad requests in the United States from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 61.3 percent of U.S. ad request were for display advertising, while 38.7 percent of requests were for video ads.

Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format

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In cooperation with
Smaato
Release date

February 2019

Region

United States

Survey time period

Q1 2017 to Q4 2018

Special properties

on Smaato Publisher Platform (SPX); wider metrics might vary

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Topics

Digital video advertisingFacebookAdvertising industry in the U.S.Online video usage in the United StatesDigital advertising in the U.S.
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