Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
This timeline displays the distribution of mobile ad requests in the United States from the first quarter of 2017 to the fourth quarter of 2018, by format. Smaato discovered, that in the fourth quarter of 2018, 61.3 percent of U.S. ad request were for display advertising, while 38.7 percent of requests were for video ads.
