Netflix peak period downstream traffic share 2011-2016

This statistic gives information on Netflix's share of peak period downstream internet traffic volume in North America from 2010 to 2015. During the most recently reported period, Netflix's share of peak period downstream traffic from fixed internet connections grew to 35.2 percent. In the third quarter of 2015, Netflix's penetration rate in the U.S. amounted to 51 percent among internet users.

Video on demand

With more than 48 million streaming subscribers, Netflix is one of the leading streaming service providers worldwide. Netflix’s popularity is an example of the increasingly mainstream appeal of video-on-demand services and streaming media content consumption. The legal availability of high-quality and current series and movie content, as well as a growing amount of original programming, has proven a popular concept, especially with TV households which cancelled their TV subscriptions - so-called cord-cutters or binge-viewers.

Recent figures indicate that 53 percent of global internet users have watched television shows through VoD services. In the United States, 83 percent of video on demand consumers had watched movie content on VoD.

The increasing popularity of online video will lead to an increase of online traffic. Thanks to smart tvs, apps and other connected devices, VoD content is not only consumed via computer but increasingly in the comfort of viewers’ living rooms. In 2018, global internet video to tv traffic is projected to surpass 7,500 petabytes per month.

Netflix online traffic volume in North America from H1 2010 to H1 2016, by percentage of peak period downstream traffic

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2016


North America

Survey time period

2nd half of 2010 to 1st half of 2016

Special properties

Fixed internet access

Supplementary notes

Fixed access network traffic does not only include devices such as a laptop or desktop computer but also game consoles, settop boxes, smart TVs, tablets, and mobile devices being used within the home.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Netflix in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.