Share of U.S. population who use social media 2008-2019

Percentage of U.S. population who currently use any social media from 2008 to 2019

Share of U.S. population who use social media 2008-2019 This timeline shows the percentage of the U.S. population who currently use any social media from 2008 to 2019. In the most recently measured period, 79 percent of the population in the United States had a social networking profile, representing a two percent increase compared to the slight dip to 77 percent in the previous year.
According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020. On a global level, the market leader is the American social network Facebook, in fact the first social media platform to surpass 1 billion registered accounts on both its desktop and mobile versions. As of the fourth quarter of 2018, Facebook has some 2.2 billion accounts and is followed by Whatsapp and YouTube, with 1.5 billion and 1.9 billion users, respectively. The regions with the highest penetration of social media use are currently North America and East Asia. In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, who exactly and how people are using them is also telling. A Pew Research Center report on social media usage released in 2018 shows that, among Americans, age is indirectly proportionate with degree of penetration. As such, 90 percent of those 18 to 29-year-old tended to have at least one social media account, while the probability decreased the more respondents advanced in age. Furthermore, the study showed that social media usage is highest in suburban America and among those earning over 75 thousand U.S. dollars a year and those with the highest degree of education.
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Percentage of U.S. population who currently use any social media from 2008 to 2019

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Percentage of U.S. population
201979%
201877%
201780%
201677%
201570%
201466%
201363%
201257%
201153%
201044%
200921%
200810%
Percentage of U.S. population
201979%
201877%
201780%
201677%
201570%
201466%
201363%
201257%
201153%
201044%
200921%
200810%
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This timeline shows the percentage of the U.S. population who currently use any social media from 2008 to 2019. In the most recently measured period, 79 percent of the population in the United States had a social networking profile, representing a two percent increase compared to the slight dip to 77 percent in the previous year.
According to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020. On a global level, the market leader is the American social network Facebook, in fact the first social media platform to surpass 1 billion registered accounts on both its desktop and mobile versions. As of the fourth quarter of 2018, Facebook has some 2.2 billion accounts and is followed by Whatsapp and YouTube, with 1.5 billion and 1.9 billion users, respectively. The regions with the highest penetration of social media use are currently North America and East Asia. In the United States, an estimated 244 million people used social media in 2018, a number forecast to exceed 257 million by 2023.

Although knowing how many people use social media is a powerful indicator of the tremendous influence such websites and apps have in our day to day life, who exactly and how people are using them is also telling. A Pew Research Center report on social media usage released in 2018 shows that, among Americans, age is indirectly proportionate with degree of penetration. As such, 90 percent of those 18 to 29-year-old tended to have at least one social media account, while the probability decreased the more respondents advanced in age. Furthermore, the study showed that social media usage is highest in suburban America and among those earning over 75 thousand U.S. dollars a year and those with the highest degree of education.
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Release date
March 2019
Region
United States
Survey time period
2008 to 2019
Number of respondents
1,500 respondents
Age group
12 years and older
Special properties
currently ever use Facebook, Snapchat, Twitter, Instagram, Pinterest, or LinkedIn
Method of interview
Telephone interview
Supplementary notes
*2008-2012: Ever use Facebook, Twitter, or LinkedIn
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