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U.S. social media activities 2018, by platform

Social media activities on select social networks by social media users in the United States in November 2018

U.S. social media activities 2018, by platform People use different social networks for a wide range of purposes. In a November 2018 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 48 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.
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Social media activities on select social networks by social media users in the United States in November 2018

InstagramFacebookSnapchatPinterestTwitter
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People use different social networks for a wide range of purposes. In a November 2018 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 48 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.
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Release date
February 2019
Region
United States
Survey time period
November 2018
Number of respondents
2,500 respondents
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Statistics on "Social media usage in the United States"
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