U.S. social media activities 2019, by platform

Social media activities on select social networks by social media users in the United States in February 2019

by J. Clement, last edited Jun 19, 2019
U.S. social media activities 2019, by platform People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.
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Social media activities on select social networks by social media users in the United States in February 2019

InstagramFacebookSnapchatPinterestTwitter
Viewing photos77%65%64%59%42%
Watching videos51%46%50%21%32%
Sharing content with everyone45%57%46%21%32%
Sharing content one to one31%43%45%12%20%
Networking23%33%21%10%26%
News18%38%17%9%56%
Finding/shopping for products11%15%5%47%7%
Promoting my business9%7%6%5%7%
InstagramFacebookSnapchatPinterestTwitter
Viewing photos77%65%64%59%42%
Watching videos51%46%50%21%32%
Sharing content with everyone45%57%46%21%32%
Sharing content one to one31%43%45%12%20%
Networking23%33%21%10%26%
News18%38%17%9%56%
Finding/shopping for products11%15%5%47%7%
Promoting my business9%7%6%5%7%
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by J. Clement, last edited Jun 19, 2019
People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.
Show more
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