Twitter – further information With more than 328 million monthly active users worldwide as of the second quarter of 2017, Twitter is one of the biggest social networks worldwide. The microblogging platform allows users to post messages containing 140 characters or less on their public or private feed. The number of U.S. Twitter users is projected to surpass 70 million in 2020.
Twitter has become an important tool for marketers and celebrities to connect with their respective audiences in real time. The most followed Twitter account belongs to the singer Katy Perry, who had over 96 million Twitter followers as of March 2017. The ranking of the most followed Twitter users mainly contains singers – apart from Katy Perry, singers Justin Bieber and Taylor Swift have more than 80 million follower each. The former President of the United States, Barack Obama, is the most-followed world leader.