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Most used brands of breath mints / strips / sprays in the U.S. 2019

U.S. population: Which brands of breath mints / strips / sprays do you use most often?

by Statista Research Department, last edited Aug 21, 2019
Most used brands of breath mints / strips / sprays in the U.S. 2019 This statistic shows the brands of breath mints / strips / sprays used most often in the United States in 2019. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 36.21 million Americans used Altoids in 2019.
Potential of the breath freshener market

Breath fresheners, which include mints, strips or sprays - can come in handy as a means to mask bad breath and they are typically more portable and convenient than toothpaste or mouthwash. However, while everyone has experienced bad breath at some point, there is still large potential for growth for the industry, as around 60 percent of the population does not use breath fresheners of any sort. In general, those who do use breath fresheners, use less than 10 packages of breath fresheners per month, with most users reporting 1-2 packages a month.

The brands with the largest hold on the million-dollar industry in terms of sales include Tic Tac, Ice Breakers and Altoids, but there are a number of smaller brands which compose a large part of breath freshener sales. For example, Tic Tacs are only reported as being used in 35.75 million U.S. households. The industry appears to be diverse and while Tic Tacs are the most preferred brand today, their hold on the market is not that strong that other brands have no chance at taking a larger piece of the market.
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U.S. population: Which brands of breath mints / strips / sprays do you use most often?

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