BMW's global market share
Bayerische Motoren Werke, or more commonly, BMW, is ranked as one of the leading luxury automakers worldwide. The Germany-based automobile manufacturer was ranked as the second most valuable car brand in the world in 2014, reaching a brand value of around 25.7 billion U.S. dollars. Along with Audi and Mercedes, BMW’s namesake marque is one of the “German Big 3” luxury car brands. BMW's global market share grew from a little over two percent in 2000 to three percent in 2014. The potential of China’s large automobile market has helped boost sales of BMW’s luxury cars. China, the United States, and Germany account for the company’s largest automobile sales. Approximately 1.66 million BMW branded vehicles were sold in 2013. Rolls Royce and Mini also belong to the BMW Group, selling some 3,630 and 305,000 vehicles, respectively, in 2013.
In 2012, the Dow Jones Sustainability Indexes named BMW the world’s most sustainable automotive company for the eight year standing. The group tries to reduce their carbon footprint through more efficient car designs as well as the development of EVs, PHEVs, and hydrogen cars. BMW expects that global sales will reach 2 million vehicles by the end of 2014 with the aid of their new 2-Series Active Tourer and 4-Series Gran Coupe models.