Indonesia: netizen online shopping channels 2013

This statistic shows the most popular online shopping channels of netizens in Indonesia in 2013. It was found that 27 percent of Indonesian netizens had purchased items through messenger groups like Blackberry Messenger groups.

Most popular online shopping channels of netizens in Indonesia as of August 2013

Share of netizens buyers
Messenger groups like BBM groups27%
Online forum or classifieds sites26.6%
Social media26.4%
Conventional online shopping sites20%
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Sources

Release date

October 2013

Region

Indonesia

Survey time period

August 2013

Age group

15-64 years

Special properties

Access internet more than 3 hours per day

Method of interview

Face-to-face interview

Supplementary notes

Netizens are defined as internet users who spend at least three hours online per day.
Respondents were living in 10 major cities and middle to higher income citizens.

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