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Big data: leading benefits in the United States 2013

Leading benefits of big data usage according to agencies and brand executives in the United States as of August 2013

by Statista Research Department, last edited Nov 5, 2013
Big data: leading benefits in the United States 2013 This statistic depicts the leading benefits of big data usage in the United States as of August 2013, according to agencies and brand executives. As of 2013, 64 percent of agency respondents and 63 percent of marketer respondents reported "developing greater insight into the customer experience across all types of media, and then crafting a strategy that turns this understanding into positive results" to be the major benefit.
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Leading benefits of big data usage according to agencies and brand executives in the United States as of August 2013

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