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UK consumers' likelihood of choosing dilutable soft drinks 2012, by gender

Consumers' likelihood of choosing dilutable soft drinks in the United Kingdom (UK) in 2012 by gender

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Source

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Release date

May 2014

Region

United Kingdom

Survey time period

2012

Supplementary notes

* 'All consumers' equal an index base value of 100
The report defines dillutables as follows: "Squashes, cordials, powders and other concentrates for dilution to taste by consumers, adding 4 parts water to 1 part product (or 9 parts water to 1 part product for double concentrate); high juice (minimum 40% fruit content as sold); regular including squashes and cordials; low sugar including no added sugar and sugar free; (dilutables are expressed as ready to drink for ease of comparison where measuring overall soft drinks market figures/shares)."

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