In-store smartphone usage within shopping categories Q4 2012

This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.

Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012

Percentage of users
Baby care87%
Household care86%
Health and beauty81%
Pet care71%
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Release date

April 2013


United States

Survey time period

4th quarter 2012

Number of respondents

1,507 respondents

Special properties

Smartphone owners who use mobile device for shopping

Supplementary notes

Multiple answers were possible. For any activity.

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Statistics on "Mobile commerce in the United States"

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