In-store smartphone usage within shopping categories Q4 2012
Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012
This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.
Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012
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| Percentage of users | |
|---|---|
| Appliances | 97% |
| Grocery | 89% |
| Baby care | 87% |
| Electronics | 87% |
| Household care | 86% |
| Health and beauty | 81% |
| Apparel | 80% |
| Pet care | 71% |
Source
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Statistics on "Mobile commerce in the United States"
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Statistics on "Mobile commerce in the United States"
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