Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012

In-store smartphone usage within shopping categories Q4 2012 This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.
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Percentage of users
Appliances97%
Grocery89%
Baby care87%
Electronics87%
Household care86%
Health and beauty81%
Apparel80%
Pet care71%
Percentage of users
Appliances97%
Grocery89%
Baby care87%
Electronics87%
Household care86%
Health and beauty81%
Apparel80%
Pet care71%
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Description Source More information
This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.
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Release date
April 2013
Region
United States
Survey time period
4th quarter 2012
Special properties
Smartphone owners who use mobile device for shopping
Supplementary notes
Multiple answers were possible. For any activity.

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Statistics on "Mobile commerce in the United States"

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