In-store smartphone usage within shopping categories Q4 2012

Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012

In-store smartphone usage within shopping categories Q4 2012 This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.
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Shopping categories with in-store smartphone usage by users in the United States as of 4th quarter 2012

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Percentage of users
Appliances97%
Grocery89%
Baby care87%
Electronics87%
Household care86%
Health and beauty81%
Apparel80%
Pet care71%
Percentage of users
Appliances97%
Grocery89%
Baby care87%
Electronics87%
Household care86%
Health and beauty81%
Apparel80%
Pet care71%
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This survey shows the smartphone usage of U.S. users for shopping activities as of fourth quarter 2012. It was found that 89 percent of grocery shoppers used their smartphone for a shopping activity.
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Statistics on "Mobile commerce in the United States"
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