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Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
by S. O'Dea,
last edited
Apr 13, 2018
This statistic displays the share of businesses using social media in the United Kingdom from 2012 to 2016, by business size. In 2016, of businesses with 10 to 49 employees, 60.8 percent used social media. Social media penetration was highest among businesses with over one thousand employees.
Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
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| Employment size | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|
| 10-49 | 39.8% | 41% | 50.9% | 56% | 60.8% |
| 50-249 | 55.1% | 59.2% | 66.1% | 70.4% | 73.3% |
| 250-999 | 66.5% | 69.8% | 74.9% | 79.1% | 79.4% |
| 1000+ | 81.1% | 81.5% | 85% | 88% | 92.2% |
| Employment size | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|
| 10-49 | 39.8% | 41% | 50.9% | 56% | 60.8% |
| 50-249 | 55.1% | 59.2% | 66.1% | 70.4% | 73.3% |
| 250-999 | 66.5% | 69.8% | 74.9% | 79.1% | 79.4% |
| 1000+ | 81.1% | 81.5% | 85% | 88% | 92.2% |
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by S. O'Dea,
last edited
Apr 13, 2018
This statistic displays the share of businesses using social media in the United Kingdom from 2012 to 2016, by business size. In 2016, of businesses with 10 to 49 employees, 60.8 percent used social media. Social media penetration was highest among businesses with over one thousand employees.
- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Special properties
- any social media*
- Supplementary notes
- * Includes use of social networks, business blogs or microblogs, multimedia content sharing websites, and wiki based knowledge sharing tools.
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Special properties
- any social media*
- Supplementary notes
- * Includes use of social networks, business blogs or microblogs, multimedia content sharing websites, and wiki based knowledge sharing tools.
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Digital marketing in the United Kingdom (UK)
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Statistics on "Digital marketing in the United Kingdom (UK)"
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- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
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- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
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- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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- Measures for matching budget to customer life in digital marketing in the UK 2017
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by planned spending increase in the UK 2018
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Statistics on "Digital marketing in the United Kingdom (UK) - Social Media Marketing"
- Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type
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- Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social networks used for content marketing in the UK 2016-2017
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Statistics on "Digital marketing in the United Kingdom (UK) - E-mail Marketing"
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- E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
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Statistics on "Digital marketing in the United Kingdom (UK) - Content Marketing"
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Content marketing: perceived effectiveness in the UK 2012-2016
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) 2016
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
Further related statistics
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Share of enterprises using social networks in Norway 2013-2019
- Outsourcing social media marketing worldwide 2014
- Share of companies that have used social media in Denmark 2017
- Company profile page visits on social networks in Germany 2013-2014
- Social media sites: perceived importance to product discovery in the UK 2012, by age
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- SMBs in the U.S. - social media usage 2014
- Frequency of keyword search on Pinterest in the U.S. 2014
- Average daily social media usage in Asia Pacific 2015
- Time of day social media is used in Australia 2018, by age group
- Facebook penetration in the Netherlands 2016, by province
- Usage distribution of social networking sites in Australia 2018
- Italy: firms providing corporate services using social media 2014, by usage
- Trends in the use of social networks on vacation by country 2016
- UK: penetration of leading social media networks among teenagers in 2016, by gender
- Fresh or dried hop cones: UK import value 2001-2018
- Denmark: number of enterprises in the transportation and storage industry 2008-2015
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