Social media use by businesses in the United Kingdom (UK) 2012-2018, by size

Published by H. Tankovska, Feb 12, 2021

This statistic displays the share of businesses using social media in the United Kingdom from 2012 to 2016, by business size. In 2018, of businesses with 10 to 49 employees, 69.6 percent used social media. Social media penetration was highest among businesses with over one thousand employees.

Share of businesses using social media in the United Kingdom (UK) from 2012 to 2018, by business size

Employment size	2012	2013	2014	2015	2016	2018
10-49	39.8%	41%	50.9%	55.7%	60.9%	69.6%
50-249	55.1%	59.2%	66.1%	70.2%	73.1%	81.7%
250-999	66.5%	69.8%	74.9%	78.8%	79.1%	82.1%
1000+	81.1%	81.5%	85%	87.3%	92.1%	90.8%

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Release date

November 2019

More information

Region

United Kingdom

Survey time period

2012 to 2018

Special properties

any social media*

Supplementary notes

* Includes use of social networks, business blogs or microblogs, multimedia content sharing websites, and wiki based knowledge sharing tools.

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