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Soft drinks: Weekly household expenditure in the United Kingdom (UK) 2017/18, by age

In 2017/18, responding households with a reference person aged 75 and over, spent an average of 80 pence a week on soft drinks. This is about a third of what households with a reference person aged 49 or younger spent on these drinks. The reference person is the owner, tenant, or person who is provided with the accommodation.

Household spending

Besides age, there is another key factor that governs expenditure on soft drinks: income. Households with more disposable income, spent more on soft drinks. Interestingly this holds true till we reach the top twenty percent of households by income. The poorest ten percent of households only spent 2.5 British pounds per week on soft drinks. On average, households spent five pounds per week on soft drinks.

The UK soft drink market

Overall consumer spending on soft drinks is up, reaching ten billion pounds in 2018. In 2011 it had exceeded eight billion for the first time. However, the average consumption is declining. The average person drinks five liters less per year in 2017 as compared to 2012.

Average weekly household expenditure on soft drinks (inc. fizzy and ready to drink fruit drinks) in the United Kingdom (UK) in 2017/18, by age of household reference person*

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Release date

January 2019


United Kingdom

Survey time period


Number of respondents

5,040 households

Method of interview

Panel survey

Supplementary notes

* The household reference person is defined in the source as the householder who
Owns the household accommodation, or
Is legally responsible for the rent of the accommodation, or
Has the household accommodation as an emolument or perquisite, or
Has the household accommodation by virtue of some relationship to the owner who is not a member of the household.
If there are joint householders the household reference person is the one with the higher income. If the income is the same, then the eldest householder is taken.

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