Sensitivity of personal information in the United Kingdom (UK) 2014

This survey illustrates how sensitive individuals in the United Kingdom considered certain types of personal information to be in 2014. Of respondents, 81 percent rated financial information extremely sensitive.

How sensitive, if at all, do you consider the following forms of personal information to be?*

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Source

Release date

September 2014

Region

United Kingdom

Survey time period

August 15 to 21, 2014

Number of respondents

1,222 respondents

Special properties

individuals

Method of interview

Telephone interview

Supplementary notes

* Responses were prompted. The original survey question was: "I am now going to read out a list of types of personal information that organisations hold. Ranking each type with a number one to ten, where one means you don't consider the information sensitive at all and ten means you consider the information to be extremely sensitive, how sensitive do you consider the following types of personal information to be?"

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Statistics on "Online privacy in the United Kingdom (UK)"

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