Sensitivity of personal information in the United Kingdom (UK) 2014

How sensitive, if at all, do you consider the following forms of personal information to be?*

Sensitivity of personal information in the United Kingdom (UK) 2014 This survey illustrates how sensitive individuals in the United Kingdom considered certain types of personal information to be in 2014. Of respondents, 81 percent rated financial information extremely sensitive.
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How sensitive, if at all, do you consider the following forms of personal information to be?*

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Not sensitive (rated 1-5)Sensitive (rated 6-8)Extremely sensitive (rated 9 and 10)
Financial information4%14%81%
Address and phone number18%33%50%
Health information16%36%49%
Details of telephone calls you have made and received18%34%48%
Details of your internet browsing history24%40%37%
Criminal record34%32%34%
Information relating to your location29%41%30%
Purchasing information37%43%20%
Sexual orientation55%28%17%
Political opinions52%35%13%
Religious beliefs63%26%11%
Racial or ethnic origin68%23%9%
Trade Union membership70%23%7%
Not sensitive (rated 1-5)Sensitive (rated 6-8)Extremely sensitive (rated 9 and 10)
Financial information4%14%81%
Address and phone number18%33%50%
Health information16%36%49%
Details of telephone calls you have made and received18%34%48%
Details of your internet browsing history24%40%37%
Criminal record34%32%34%
Information relating to your location29%41%30%
Purchasing information37%43%20%
Sexual orientation55%28%17%
Political opinions52%35%13%
Religious beliefs63%26%11%
Racial or ethnic origin68%23%9%
Trade Union membership70%23%7%
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This survey illustrates how sensitive individuals in the United Kingdom considered certain types of personal information to be in 2014. Of respondents, 81 percent rated financial information extremely sensitive.
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