According to a survey on current attitudes towards personal data use, carried out in the United States in 2021, the majority of respondents were at least a little worried about their personal data being collected online. Only 17 percent said they weren't worried at all.
How worried are you about the collection and use of your data?
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Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
17
- Distribution of beliefs concerning collection of information on IoT devices UK 2016
- Smart building data volume collected globally 2010-2020
- Concern about data collection when surfing on the internet among French 2019
- Distribution of personal data storage centralization acceptance in France 2019
- Use of health data collected via patients' smartphones in the United Kingdom 2015
- Reasons for readiness of sharing personal data with a company in France 2018
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- U.S. view on past safekeeping of user data by Facebook 2018
- Views regarding guarantees of confidentiality for using personal data in France 2018
- Collected risk information number in and outside South Korea 2009-2021
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Levels of comfort with data collection by online marketplaces in Sweden 2016
- Opinion of French people on allowing companies to use their personal data 2018
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- Levels of comfort with data collection by online marketplaces in Denmark 2016
- Multitenant colocation providers in the Netherlands 2016-2020
Further Content: You might find this interesting as well
Statistics
- Distribution of beliefs concerning collection of information on IoT devices UK 2016
- Smart building data volume collected globally 2010-2020
- Concern about data collection when surfing on the internet among French 2019
- Distribution of personal data storage centralization acceptance in France 2019
- Use of health data collected via patients' smartphones in the United Kingdom 2015
- Reasons for readiness of sharing personal data with a company in France 2018
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- U.S. view on past safekeeping of user data by Facebook 2018
- Views regarding guarantees of confidentiality for using personal data in France 2018
- Collected risk information number in and outside South Korea 2009-2021
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Levels of comfort with data collection by online marketplaces in Sweden 2016
- Opinion of French people on allowing companies to use their personal data 2018
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- Levels of comfort with data collection by online marketplaces in Denmark 2016
- Multitenant colocation providers in the Netherlands 2016-2020
Measure Protocol. (March 25, 2021). How worried are you about the collection and use of your data? [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1228218/personal-data-concerns-us/
Measure Protocol. "How worried are you about the collection and use of your data?." Chart. March 25, 2021. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1228218/personal-data-concerns-us/
Measure Protocol. (2021). How worried are you about the collection and use of your data?. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1228218/personal-data-concerns-us/
Measure Protocol. "How Worried Are You about The Collection and Use of Your Data?." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1228218/personal-data-concerns-us/
Measure Protocol, How worried are you about the collection and use of your data? Statista, https://www.statista.com/statistics/1228218/personal-data-concerns-us/ (last visited April 01, 2023)
How worried are you about the collection and use of your data? [Graph], Measure Protocol, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1228218/personal-data-concerns-us/