Food and groceries: Online purchasing in Great Britain 2019, by demographic

In 2019, 31 percent of women and around a quarter of men had purchased food or groceries online in the previous 12 months in Great Britain. Purchasing online was most common among the 25 to 34-year-old demographic, with 45 percent of individuals within this group having made purchases in 2019.

European online purchasing compared

Overall, 29 percent of British adults bought groceries online in 2019. The UK has long been a very established online shopping market, leading its European neighbors in the share of online grocery shoppers. In Germany, the second most established market, 22 percent of the population had shopped for groceries online in the same year. While less people shopped online for groceries in France than in Germany, the share of worldwide online grocery sales made in France was much higher than the German share. Once again, the UK led its European neighbors with 7.2 percent in 2017/2018.

Sales trend on the UK market

In previous years, online food sales in the UK grew between five and twenty-eight percent. However, at the end of 2018 and in early 2019 online grocery sales values shrank. Compared to June 2018 sales in June 2019 have declined by 5.7 percent. Measured in weekly spending, online sales of food stores peaked in Q2 of 2018 and have plateaued since then.

Share of individuals who purchased food or groceries online in Great Britain in 2019, by age and gender

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Release date

August 2019


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group

16 years and older

Special properties

bought within the last 12 months.

Method of interview

Face-to-face interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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Statistics on "UK consumers: Online grocery shopping"

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