What back-to-school items are the most in demand for you?

Most in-demand back-to-school items amongst U.S. consumers 2013-2014 This survey attempts to explain the most in-demand back-to-school items amongst U.S. consumers in 2013 and 2014. The survey revealed that 91 percent of the respondents expect to purchase clothing for the upcoming school year.
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20132014
School supplies: paper, pencils, books, etc.96%96%
Clothes91%91%
Shoes82%85%
Backpack/book bag/lunch box66%73%
Computer software/small accessories9%9%
20132014
School supplies: paper, pencils, books, etc.96%96%
Clothes91%91%
Shoes82%85%
Backpack/book bag/lunch box66%73%
Computer software/small accessories9%9%
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This survey attempts to explain the most in-demand back-to-school items amongst U.S. consumers in 2013 and 2014. The survey revealed that 91 percent of the respondents expect to purchase clothing for the upcoming school year.
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Release date
August 2014
Region
United States
Survey time period
July 5 to 10, 2014
Number of respondents
1,063 respondents
Method of interview
Online survey
Supplementary notes
All respondents had at least one child attending school in grades K - 12 this fall.
Multiple responses were possible.
The original source does not provide any information regarding the age of respondents.
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