Multi-channel retailers encouraging in-store smartphone use in the UK 2012-2013

Share of multi-channel retailers encouraging customers to use smartphones in-store to enhance shopping in the United Kingdom (UK) in 2012 and 2013

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Source

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Release date

January 2014

Region

United Kingdom

Survey time period

October to December 2013**

Number of respondents

100*

Supplementary notes

* n (2013) = 100; n (2012) = 100
** Date of most recent investigation.
Researchers visited one London store of each retailer.

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