Importance of social media for U.S. TV superfans on Twitter 2017

Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017

Importance of social media for U.S. TV superfans on Twitter 2017 This statistic presents the importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. During the survey period, 72 percent of respondents stated that a social platform like Twitter played a role in their TV viewing.
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Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017

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Share of respondents
A social platform (like Twitter) plays a role in their TV viewing72%
Share their opinions about the shows they watch on Twitter60%
Follow hashtags to keep up with what others are saying about a TV show57%
Want to be the "go-to-source" for others on news and information about their favorite TV shows54%
Share of respondents
A social platform (like Twitter) plays a role in their TV viewing72%
Share their opinions about the shows they watch on Twitter60%
Follow hashtags to keep up with what others are saying about a TV show57%
Want to be the "go-to-source" for others on news and information about their favorite TV shows54%
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This statistic presents the importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. During the survey period, 72 percent of respondents stated that a social platform like Twitter played a role in their TV viewing.
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Release date
September 2017
Region
United States
Survey time period
January 2017
Number of respondents
7,000 respondents
Age group
18 years and older
Special properties
TV superfans are a self-identified cluster within the Twitter insiders online research community of approx. 7,000 users; 2/3 of superfans report to watching more than 3 hours of TV daily
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