Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017

Second-screen behavior among Winter Olympics fans 2017 The statistic shows the most common second-screen activities among Winter Olympics fans worldwide as of the second quarter of 2017. During the survey, 49 percent of respondents stated that they used social networks on a second screen while watching TV.
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Share of respondents
Chat to/message friends 50%
Use social networks 49%
Read my emails 37%
Read the news 34%
Play games 32%
Search for products to buy 28%
Search for information related to what I'm watching 25%
Share my opinion of a TV show 15%
Interact with the online content of the TV show14%
Share of respondents
Chat to/message friends 50%
Use social networks 49%
Read my emails 37%
Read the news 34%
Play games 32%
Search for products to buy 28%
Search for information related to what I'm watching 25%
Share my opinion of a TV show 15%
Interact with the online content of the TV show14%

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Description Source More information
The statistic shows the most common second-screen activities among Winter Olympics fans worldwide as of the second quarter of 2017. During the survey, 49 percent of respondents stated that they used social networks on a second screen while watching TV.
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Release date
February 2018
Region
Worldwide
Survey time period
Q2 2017
Number of respondents
30,755 respondents
Age group
16-64 years
Special properties
among Winter Olympics fans
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "While watching TV, which of these things do you often do on another device at the same time?"

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Statistics on "Second screen usage"

  • Devices and usage
  • Second screen activities
  • Social media
  • Sports
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