This statistic gives information on the of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017. During the survey period, 65 percent of respondents stated that they frequently or sometimes looked up information on products they saw featured on the show.
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Second screen activities of U.S. users while watching TV 2017
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Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017
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This statistic gives information on the of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017. During the survey period, 65 percent of respondents stated that they frequently or sometimes looked up information on products they saw featured on the show.
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This statistic gives information on the of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017. During the survey period, 65 percent of respondents stated that they frequently or sometimes looked up information on products they saw featured on the show.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- Fall 2017
- Number of respondents
- 1,986 respondents
- Age group
- 18 to 59 years
- Special properties
- frequently or sometimes
More information
- Region
- United States
- Survey time period
- Fall 2017
- Number of respondents
- 1,986 respondents
- Age group
- 18 to 59 years
- Special properties
- frequently or sometimes
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Statistics on "Second screen usage"
- Devices and usage
The most important statistics
- How often, if ever, do you use your smartphone while you are simultaneously watching television on a separate device?Frequency of U.S. smartphone usage while watching TV 2019
- How often, if ever, do you use your tablet while you are simultaneously watching television on a separate device?Frequency of U.S. tablet usage while watching TV 2019
- Percentage of internet users in the United States who use another device while watching TV or streaming digital video on TV as of March 2017U.S. TV second screen usage penetration among online users 2017
- Primary attention of second screen users in the United States while watching traditional TV as of March 2017U.S. second screen level of attention during TV consumption 2017
- Number of adult simultaneous internet and TV users in the United States from 2015 to 2019 (in millions)U.S. simultaneous internet and TV users 2015-2019
- Number of adult related-content simultaneous internet and TV users in the United States from 2014 to 2018 (in millions)U.S. simultaneous related-content internet and TV users 2014-2018
- Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)U.S. second screen related content users 2015-2018
- Share of teen and young adult internet users worldwide who use connected devices while watching TV as of 2nd quarter 2017, by typeGlobal teen and young adults second screen usage Q2 2017
- User demographics
The most important statistics
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by genderU.S. users who used their smartphone while watching TV 2019, by gender
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by age groupU.S. users who used their smartphone while watching TV 2019, by age group
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by ethnicityU.S. users who used their smartphone while watching TV 2019, by ethnicity
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by incomeU.S. users who used their smartphone while watching TV 2019, by income
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by educationU.S. users who used their smartphone while watching TV 2019, by education
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by age groupU.S. users who used their tablet while watching TV 2019, by age group
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by genderU.S. users who used their tablet while watching TV 2019, by gender
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by ethnicityU.S. users who used their tablet while watching TV 2019, by ethnicity
- Second screen activities
The most important statistics
- Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017Second screen activities of U.S. users while watching TV 2017
- Most popular smartphone activities of second screen users in the United States while watching TV as of January 2019Smartphone use while watching TV in the United States 2019
- Most popular tablet activities of second screen users in the United States while watching TV as of January 2019Tablet use while watching TV in the United States 2019
- Most popular computer activities of second screen users in the United States while watching TV as of March 2017Computer use while watching TV in the United States 2017
- Which are things you typically do while watching your home TV?Second screen usage in the United States as of November 2016, by age
- Share of TV viewers who use another device during TV shows in the United States as of June 2017, by genreSecond screen usage during TV shows in the U.S. 2017, by genre
- Social media
The most important statistics
- Frequency of using social media via smartphone while watching TV on a separate device according to adult users in the United States as of January 2019Frequency of U.S. smartphone social usage while watching TV 2019
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018Digital engagement of U.S. adults with TV shows 2018
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017Importance of social media for U.S. TV superfans on Twitter 2017
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslotU.S. ad-supported TV share of voice on Twitter 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genreU.S. ad-supported TV share of voice on Twitter 2018, by genre
- Total mentions of the Academy Awards on social media posts worldwide in 2017 and 2018 (in millions)Total mentions of the Oscars on social media posts worldwide 2017-2018
- Top mentions minute-by-minute during the Oscars on social media posts worldwide in February 2018 (in 1,000s)Top mentions during the Oscars on social media posts worldwide 2018
- Most discussed Academy Award categories on social media in February 2018, by number of mentionsOscars: most discussed award categories on social media 2018
- Sports
The most important statistics
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017Second-screen behavior among Winter Olympics fans 2017
- Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 20182018 Winter Olympics social media posts and discussion distribution
- Olympic athletes with the biggest social media follower growth during the Winter Olympics in PyeongChang 20182018 Winter Olympics athletes with highest social media follower growth
- Second screen activities of FIFA World Cup fans as of 1st quarter 2018FIFA World Cup: simultaneous second screen usage 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. concurrent digital media access reach 2015
- Second screen usage of U.S. Hispanics 2014, by age
- Second screen usage of U.S. Hispanics 2014, by gender
- Leading devices used while watching TV in Canada 2014
- Bulgaria: second screen device usage 2016
- Turkey: second screen usage 2016
- China: second screen usage 2016
- United Kingdom: second screen usage 2016
- Romania: second screen usage 2016
- South Korea: second screen device usage 2016
- Australia: second screen device usage 2015
- Hungary: second screen device usage 2016
- Poland: second screen device usage 2016
- Hungary: second screen usage 20156
- Second screen usage in Belgium in 2017
- TV second screen usage frequency in Canada 2014, by age
- New Zealand: second screen usage 2016
- Second screens: reasons for use while watching TV in the United Kingdom (UK) 2013
- Canada second screen mobile device usage with TV 2015, by age
- Canada: second screen usage 2016
Statistics on the topic
Free statistics
- How often, if ever, do you use your tablet while you are simultaneously watching television on a separate device?
- Percentage of internet users in the United States who use another device while watching TV or streaming digital video on TV as of March 2017
- Share of teen and young adult internet users worldwide who use connected devices while watching TV as of 2nd quarter 2017, by type
- Most popular smartphone activities of second screen users in the United States while watching TV as of January 2019
- Most popular tablet activities of second screen users in the United States while watching TV as of January 2019
- Most popular computer activities of second screen users in the United States while watching TV as of March 2017
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
- Total mentions of the Academy Awards on social media posts worldwide in 2017 and 2018 (in millions)
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017
- Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018
- Olympic athletes with the biggest social media follower growth during the Winter Olympics in PyeongChang 2018
- Second screen activities of FIFA World Cup fans as of 1st quarter 2018
- Share of media users in the United States who consume digital media while on another digital device as of September 2015
Premium Statistics
- How often, if ever, do you use your smartphone while you are simultaneously watching television on a separate device?
- Primary attention of second screen users in the United States while watching traditional TV as of March 2017
- Number of adult simultaneous internet and TV users in the United States from 2015 to 2019 (in millions)
- Number of adult related-content simultaneous internet and TV users in the United States from 2014 to 2018 (in millions)
- Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)
- Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age group
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by gender
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by age group
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by ethnicity
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by income
- Share of online users in the United States who use their smartphone while watching TV as of January 2019, by education
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by age group
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by gender
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by ethnicity
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by income
- Share of online users in the United States who use their tablet while watching TV as of January 2019, by education
- Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017
- Which are things you typically do while watching your home TV?
- Share of TV viewers who use another device during TV shows in the United States as of June 2017, by genre
- Frequency of using social media via smartphone while watching TV on a separate device according to adult users in the United States as of January 2019
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
- Top mentions minute-by-minute during the Oscars on social media posts worldwide in February 2018 (in 1,000s)
- Most discussed Academy Award categories on social media in February 2018, by number of mentions
- Most discussed Best Picture Academy Award nominees on social media in February 2018, by number of mentions
- Share of Hispanic consumers in the United States who always or usually use their mobile device while watching TV as of May 2014, by age group
- Share of Hispanic consumers in the United States who always or usually use their mobile device while watching TV as of May 2014, by gender
- Leading devices used while watching TV among consumers in Canada as of October 2014
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- Frequency with which consumers in Canada use an internet connected device while watching TV as of October 2014, by age group
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
- How much do you agree with the following statements concerning using a second screen while watching TV?
- Percentage of consumers in Canada who used a mobile device while watching TV as of March 2015, by age group
- In the past month, did you go online via another device (e.g. computer, smartphone, tablet) while watching TV?
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