Writing online reviews by frequency and subject UK 2013

This statistic displays the frequency of writing online reviews or app reviews among internet users in the United Kingdom in 2013, broken down by subject matter. In 2013, 27 percent of respondents reported writing reviews for products available to buy online sometimes or rarely.

How often do you write online reviews or app reviews?*

Characteristic	Sometimes/rarely	Always/often
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Release date

April 2014

More information

Region

United Kingdom

Survey time period

October to November 2013

Number of respondents

724 respondents

Age group

16 years and older

Special properties

adult internet users who ever undertake each activity

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists - have written or posted before you do each activity I read out. Do you read reviews about ….?/ - And how often, if at all, do you write online reviews for other people to read once you have done each activity I read out. Do you write reviews about ….? How often do you read app reviews from other users before downloading the app/ How often do you write app reviews that will appear alongside the app for others to see" (Prompted responses)

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