Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2017

Leading digital content services ranked by usage in the United Kingdom (UK) 2017 This statistic displays the leading digital content services in the United Kingdom (UK) ranked by usage among digital content consumers as of May 2017. YouTube ranked first, with 51 percent of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.
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Share of respondents
YouTube51%
NET: Any Amazon service41%
Amazon / Amazon MP3 / Kindle / Amazon Prime37%
BBC iPlayer35%
Netflix31%
NET: Any Apple service26%
Spotify26%
ITV Hub / ITV Player21%
Facebook21%
iTunes / App Store19%
Google (search engine)17%
Email12%
Sky Go11%
Share of respondents
YouTube51%
NET: Any Amazon service41%
Amazon / Amazon MP3 / Kindle / Amazon Prime37%
BBC iPlayer35%
Netflix31%
NET: Any Apple service26%
Spotify26%
ITV Hub / ITV Player21%
Facebook21%
iTunes / App Store19%
Google (search engine)17%
Email12%
Sky Go11%
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Description Source More information
This statistic displays the leading digital content services in the United Kingdom (UK) ranked by usage among digital content consumers as of May 2017. YouTube ranked first, with 51 percent of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.
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Release date
July 2017
Region
United Kingdom
Survey time period
March to May 2017
Number of respondents
3,014 respondents
Age group
12 years and older
Special properties
All who have downloaded, streamed/accessed or shared any of the six content types in the past three months*
Supplementary notes
* Content types included are: music, films, television shows, video games, computer software and e-books.
Online (CAWI) and face-to-face (CAPI) surveys were used.

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