Leading digital content services ranked by usage in the United Kingdom (UK) 2018

This statistic displays the leading digital content services in the United Kingdom (UK) ranked by usage among digital content consumers as of May 2018. YouTube ranked first, with 54 percent of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.

Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018

Share of respondents
YouTube54%
NET: Any Amazon service43%
Amazon / Amazon MP3 / Kindle / Amazon Prime38%
Netflix38%
BBC iPlayer31%
NET: Any Apple service27%
Spotify27%
Google (search engine)22%
Facebook21%
iTunes / App Store18%
Email14%
ITV Hub / ITV Player13%
Sky Go11%
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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

March to May 2018

Number of respondents

2,890 respondents

Age group

12 years and older

Special properties

All who have downloaded, streamed/accessed or shared any of the six content types in the past three months*

Supplementary notes

* Content types included are: music, films, television shows, video games, computer software and e-books.
Online (CAWI) and face-to-face (CAPI) surveys were used.

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Statistics on "Online media & entertainment usage in the United Kingdom (UK)"

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