Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2016

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Share of respondents
YouTube49%
BBC iPlayer35%
Amazon (Net)29%
Netflix26%
iTunes/Apple Music (Net)24%
Spotify19%
Facebook17%
ITV Player16%
4oD16%
Google (Search Engine)15%
Email10%
Sky Go10%
Google Play/Android Marketplace8%
© Statista 2017

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About This Statistic

This statistic displays the leading digital content services in the United Kingdom ranked by usage among digital content consumers as of May 2016. YouTube ranked first, with 49 percent of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.

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