Worldwide in-app advertising and app store revenues of mobile apps and games in 2015 and 2020 (in billion U.S. dollars)

Global in-app advertising and app store revenues 2015 & 2020 This statistic presents the worldwide in-app advertising and app store revenues in 2015 and a forecast regarding 2020. In 2015, mobile app store revenues of gaming apps amounted to 24.8 billion U.S. dollars and are projected to grow to 53 billion U.S. dollars in 2020.
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Apps excl. games - mobile in-app advertisingApps excl. games - mobile app storeGames - mobile in-app advertisingGames - mobile app store
201519.34.521.124.8
2020*65.818.851.453
Apps excl. games - mobile in-app advertisingApps excl. games - mobile app storeGames - mobile in-app advertisingGames - mobile app store
201519.34.521.124.8
2020*65.818.851.453

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Description Source More information
This statistic presents the worldwide in-app advertising and app store revenues in 2015 and a forecast regarding 2020. In 2015, mobile app store revenues of gaming apps amounted to 24.8 billion U.S. dollars and are projected to grow to 53 billion U.S. dollars in 2020.
Show more
Release date
November 2016
Region
Worldwide
Survey time period
2015 to 2015
Supplementary notes
*Forecast
*App store and in-app advertising revenue estimates are net-to-publisher and inclusive of all mobile app stores, including third-party Android stores. This forecast does not include gross spend by advertisers and consumers

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