Reasons why individuals haven't shopped on smartphone in Sweden 2015

This statistic shows the most common reasons why individuals haven't shopped on their smartphones while making their last online purchase in Q3 2015 in Sweden. One of the most common reasons (35 percent) was that the overview of a product is hard to grasp on a smartphone.

Reasons why individuals haven't shopped on smartphone in Sweden in 2015

Share of respondents
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Sources

Release date

February 2016

Region

Sweden

Survey time period

Q3 2015

Number of respondents

1106; 3005*

Age group

18-79 years old

Supplementary notes

* Sources have conducted two consumer studies and do not specify the number of respondents for this particular survey.

Original survey question was phrased as the following: "What was the main reason why you haven't shopped on your smartphone the last time you made a purchase online?".

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