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Leading outdoor advertising categories in the U.S. Q2 2019
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Leading outdoor advertising categories in the U.S. Q2 2019
Leading outdoor advertising categories in the United States in 2nd quarter 2019, by ad spending (in million U.S. dollars)
by A. Guttmann,
last edited
Aug 26, 2019
The category with the largest share (23.4 percent) of outdoor advertising revenue in the United States in the second quarter of 2019 was miscellaneous services and amusement. This Vertical generated nearly 628.46 million U.S. dollars in the measured period. at the same time, retail ranked second, with 268.57 million in OOH revenues.
Leading outdoor advertising categories in the United States in 2nd quarter 2019, by ad spending (in million U.S. dollars)
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by A. Guttmann,
last edited
Aug 26, 2019
The category with the largest share (23.4 percent) of outdoor advertising revenue in the United States in the second quarter of 2019 was miscellaneous services and amusement. This Vertical generated nearly 628.46 million U.S. dollars in the measured period. at the same time, retail ranked second, with 268.57 million in OOH revenues.
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- Release date
- August 2019
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- Region
- United States
- Survey time period
- Q2 2019
- Supplementary notes
- Figures have been rounded.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- August 2019
- In cooperation with:
More information
- Region
- United States
- Survey time period
- Q2 2019
- Supplementary notes
- Figures have been rounded.
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Advertising industry in the U.S.
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Statistics on "Advertising market in the U.S."
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Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
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- Change in advertising spending in the United States in 2017, by medium
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- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
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- Local advertising revenue in the United States in 2019 and 2020 (in billion U.S. dollars)
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- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
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- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds)
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019
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- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)
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- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
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- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
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- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
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- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
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