Share of online coupons offered by 6 U.S. grocery stores by food category 2013

Share of online coupons distributed by 6 U.S. retail chain grocery stores in April 2013, by food category

by Statista Research Department, last edited Apr 1, 2013
Share of online coupons offered by 6 U.S. grocery stores by food category 2013 This statistic presents the share of online coupons offered by 6 retail chain grocery stores in the United States, by food category. In total, 1,056 online food coupon were offered during the 4-week study period in April 2013. The largest percentage of nationally distributed online coupons was for processed snack foods, candy and desserts. Processed frozen/dried/chilled prepared meals and cereals rounded off the leading three food categories.
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Share of online coupons distributed by 6 U.S. retail chain grocery stores in April 2013, by food category

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Distribution share
Processed snacks/candy/desserts25%
Processed frozen/dried/chilled prepared meals14%
Cereals11%
Condiments/sauces/dressings10%
Processed meats (sausage/deli meat/hot dogs)8%
Milk/eggs/yogurt4%
Juice and kids' drinks4%
Coffee4%
Soups/canned meals4%
Frozen baked goods (biscuits/strudel/garlic bread)2%
Cheese (sliced/grated/whole)2%
Soda2%
Butter/cream/sour cream/whipped cream2%
Water1%
Fresh vegetables1%
Canned vegetables1%
Dry tea1%
Frozen vegetables1%
Meats (frozen or fresh, not flavored and not breaded)1%
Bread/tortillas0%
Dry beans0%
Frozen fruits0%
Canned fruits0%
Fresh fruits0%
Pasta/rice0%
Sports drinks0%
Canned beans0%
Nuts/seeds0%
Energy drinks0%
Distribution share
Processed snacks/candy/desserts25%
Processed frozen/dried/chilled prepared meals14%
Cereals11%
Condiments/sauces/dressings10%
Processed meats (sausage/deli meat/hot dogs)8%
Milk/eggs/yogurt4%
Juice and kids' drinks4%
Coffee4%
Soups/canned meals4%
Frozen baked goods (biscuits/strudel/garlic bread)2%
Cheese (sliced/grated/whole)2%
Soda2%
Butter/cream/sour cream/whipped cream2%
Water1%
Fresh vegetables1%
Canned vegetables1%
Dry tea1%
Frozen vegetables1%
Meats (frozen or fresh, not flavored and not breaded)1%
Bread/tortillas0%
Dry beans0%
Frozen fruits0%
Canned fruits0%
Fresh fruits0%
Pasta/rice0%
Sports drinks0%
Canned beans0%
Nuts/seeds0%
Energy drinks0%
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by Statista Research Department, last edited Apr 1, 2013
This statistic presents the share of online coupons offered by 6 retail chain grocery stores in the United States, by food category. In total, 1,056 online food coupon were offered during the 4-week study period in April 2013. The largest percentage of nationally distributed online coupons was for processed snack foods, candy and desserts. Processed frozen/dried/chilled prepared meals and cereals rounded off the leading three food categories.
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