Share of online coupons offered by 6 U.S. grocery stores by food category 2013

This statistic presents the share of online coupons offered by 6 retail chain grocery stores in the United States, by food category. In total, 1,056 online food coupon were offered during the 4-week study period in April 2013. The largest percentage of nationally distributed online coupons was for processed snack foods, candy and desserts. Processed frozen/dried/chilled prepared meals and cereals rounded off the leading three food categories.

Share of online coupons distributed by 6 U.S. retail chain grocery stores in April 2013, by food category

Distribution share
Processed snacks/candy/desserts25%
Processed frozen/dried/chilled prepared meals14%
Processed meats (sausage/deli meat/hot dogs)8%
Juice and kids' drinks4%
Soups/canned meals4%
Frozen baked goods (biscuits/strudel/garlic bread)2%
Cheese (sliced/grated/whole)2%
Butter/cream/sour cream/whipped cream2%
Fresh vegetables1%
Canned vegetables1%
Dry tea1%
Frozen vegetables1%
Meats (frozen or fresh, not flavored and not breaded)1%
Dry beans0%
Frozen fruits0%
Canned fruits0%
Fresh fruits0%
Sports drinks0%
Canned beans0%
Energy drinks0%
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Release date

April 2013


United States

Survey time period

April 2013

Supplementary notes

Percentages may not add up due to rounding.
Further details regarding the used methodology may be found on page 1 of the publication.

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Statistics on "Children's food and beverages"

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