This statistic presents mobile app abandonment rate due to lacking locatization in selected countries as of March 2014. During the survey period, it was found that 48 percent of app users in the United States had stopped using an app due to insufficient localization.
Share of app users who have stopped using an app because it was not localized properly as of March 2014
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Google. (March 29, 2014). Share of app users who have stopped using an app because it was not localized properly as of March 2014 [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. "Share of app users who have stopped using an app because it was not localized properly as of March 2014." Chart. March 29, 2014. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. (2014). Share of app users who have stopped using an app because it was not localized properly as of March 2014. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. "Share of App Users Who Have Stopped Using An App Because It Was Not Localized Properly as of March 2014." Statista, Statista Inc., 29 Mar 2014, https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google, Share of app users who have stopped using an app because it was not localized properly as of March 2014 Statista, https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/ (last visited August 16, 2022)
