Mobile app abandoment rate due to lacking localization 2014

Published by Statista Research Department, Mar 29, 2014
This statistic presents mobile app abandonment rate due to lacking locatization in selected countries as of March 2014. During the survey period, it was found that 48 percent of app users in the United States had stopped using an app due to insufficient localization.

Share of app users who have stopped using an app because it was not localized properly as of March 2014

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Sources

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Release date

March 2014

Region

China, Japan, South Korea, United Kingdom, United States

Survey time period

March 2014

Special properties

Smartphone app users

Supplementary notes

Date is presumed.
The source does not provide information regarding the number of respondents.

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