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Share of app users who have stopped using an app because it was not localized properly as of March 2014

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Mobile app abandoment rate due to lacking localization 2014 This statistic presents mobile app abandonment rate due to lacking locatization in selected countries as of March 2014. During the survey period, it was found that 48 percent of app users in the United States had stopped using an app due to insufficient localization.
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Share of users
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Description Source More information
This statistic presents mobile app abandonment rate due to lacking locatization in selected countries as of March 2014. During the survey period, it was found that 48 percent of app users in the United States had stopped using an app due to insufficient localization.
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Release date
March 2014
Region
China, Japan, South Korea, United Kingdom, United States
Survey time period
March 2014
Special properties
Smartphone app users
Supplementary notes
Date is presumed.
The source does not provide information regarding the number of respondents.

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