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U.S. shoppers' likeliness of buying food at pharmacies by generation 2013

This statistic depicts the result of an online survey conducted among 1,200 multi-generational U.S. consumers in 2013. The survey respondents were polled about their likeliness of grocery shopping at pharmacies. Some 47 percent of Millennials reported to buy groceries at a pharmacy. GenXers and Baby Boomers are less likely to make their food purchases at pharmacies.

U.S. consumers' likeliness of grocery shopping at pharmacies in 2013, by generation

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Release date

January 2014


United States

Survey time period

Fall 2013

Number of respondents


Special properties

Multi-generational respondents

Method of interview

Online survey

Supplementary notes

* 400 Millennials, 400 GenXers and 400 Baby Boomers.
Millennials: born between 1982 to early 2000s.
Generation X: born between 1965 to 1981.
Boomers: born between 1946 to 1964.

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Statistics on "Generation X (Gen X) in the U.S.: Grocery shopping behavior"

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