Acer's market share of global PC shipments 2011-2021, by quarter
In the second quarter of 2021, Acer Group had a 6.1 percent share of the global PC market, which is a slight increase compared to the same quarter last year. Acer’s market share has mostly decreased since the beginning of 2011 as Acer was unable to withstand the overall trend of declining unit sales in the PC market. Quarterly PC shipments of Acer have dropped from more than 10 million in the first quarter of 2011 to 3-4 million per quarter in 2019. The company faces strong competition in the PC market from its competitors Lenovo, HP, Dell, Apple and Asus.
Focus on high end gaming PCs
In light of its weak PC market standing, Acer appointed Jason Chen as its new CEO, and entered into a strategic shift of refocusing staff and repositioning in the PC marketplace. Acer now no longer manufactures its PCs and instead has a design and distributer focus, in particular with respect to their premium selection of gaming PCs. Acer is appealing to gamers in order to access the significant market for high-end hardware, a strategy that puts them in direct opposition with rival PC vendor Asus. Acer is also emphasizing its line of thin and light notebooks, another segment with high growth potential.
Focus on high end gaming PCs
In light of its weak PC market standing, Acer appointed Jason Chen as its new CEO, and entered into a strategic shift of refocusing staff and repositioning in the PC marketplace. Acer now no longer manufactures its PCs and instead has a design and distributer focus, in particular with respect to their premium selection of gaming PCs. Acer is appealing to gamers in order to access the significant market for high-end hardware, a strategy that puts them in direct opposition with rival PC vendor Asus. Acer is also emphasizing its line of thin and light notebooks, another segment with high growth potential.
