Acer's market share of global PC shipments 2011-2020, by quarter

In the second quarter of 2020, Acer Group had a 6.2 percent share of the global PC market, which is an increase of over one percent compared to the same quarter last year. Acer’s market share has mostly decreased since the beginning of 2011 as Acer was unable to withstand the overall trend of declining unit sales in the PC market. Quarterly PC shipments of Acer have dropped from more than 10 million in the first quarter of 2011 to 3-4 million per quarter in 2019. The company faces strong competition in the PC market from its competitors Lenovo, HP, Dell, Apple and Asus.

Focus on high end gaming PCs

In light of its weak PC market standing, Acer appointed Jason Chen as its new CEO, and entered into a strategic shift of refocusing staff and repositioning in the PC marketplace. Acer now no longer manufactures its PCs and instead has a design and distributer focus, in particular with respect to their premium selection of gaming PCs. Acer is appealing to gamers in order to access the significant market for high-end hardware, a strategy that puts them in direct opposition with rival PC vendor Asus. Acer is also emphasizing its line of thin and light notebooks, another segment with high growth potential.

Acer Group's market share of personal computer (PC) unit shipments worldwide from 2011 to 2020, by quarter

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

2011 to 2020

Special properties

Includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads

Supplementary notes

Data for some quarters is unavailable.

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Statistics on "U.S. PC market"

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