Monthly BMW car market share in the United Kingdom 2014-2020

In March 2020, BMW's market share reached just under seven percent. Between July 2014 and March 2020, the brand's market share fluctuated between 4.9 and 9.5 percent. Generally, UK car registrations have been following a downward trend since 2016. Only a few brands, such as Volkswagen and Ford performed better than BMW.

Electric vehicles offer glimmer of hope

Many auto manufacturers across Europe had to put production on ice following measures mitigating the 2020 coronavirus pandemic and hence, sales and profits will be considerably lower in 2020 for BMW and the wider automotive industry. Sales had already begun to slow down in the aftermath of the 2016 Brexit referendum. However, sales of electric vehicles started taking off in 2016. BMW may be able to perform well in the British electric vehicle market because it produces one of the best-selling electric cars in the UK: the i3. One of the UK’s most popular car brands is MINI, which also produces an electric version at the plant in Oxfordshire.

Monthly BMW car market share in the United Kingdom (UK) from July 2014 to March 2020

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Source

Release date

April 2020

Region

United Kingdom

Survey time period

July 2014 to March 2020

Supplementary notes

Data for previous months provided by the source.

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Statistics on "BMW"

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