Monthly BMW car market share in the United Kingdom 2015-2021

In December 2021, BMW's market share stood at around 5.91 percent. Customers in the United Kingdom bought about 6,400 BMW-branded cars in December 2021, a decline of over one third compared with the previous year. Generally, UK car registrations have been following a downward trend since 2016, offset slightly in 2021 as the country recovered from the 2020 national lockdowns.

Electric vehicles offer glimmer of hope

Many auto manufacturers across Europe had to put production on ice following measures mitigating the 2020 coronavirus pandemic. Hence, sales and profits will be considerably lower in 2020 for BMW and the wider automotive industry. Sales had already begun to slow down after the 2016 Brexit referendum. However, sales of electric vehicles started taking off in 2016. BMW may perform well in the British electric vehicle market because it produces one of the best-selling plug-in hybrid cars in the UK: the BMW 3 Series. One of the UK’s most popular car models is MINI, which also produces an electric version at the plant in Oxfordshire.