Under Armour's net revenue in the United States from 2015 to 2019

Under Armour’s net revenue in the United States stood at 3.39 billion U.S. dollars in 2019. The company’s net revenue fell for the third consecutive year,declining by around 450 million U.S dollars between 2016 and 2019.

Basketball star assisting Under Armour

In 2019, around 69 percent of Under Armour’s net revenue was generated in its home market of North America. The company reduced its advertising spending in the United States to 366 million U.S. dollars in 2018, but can rely on the marketing power of one of the NBA’s highest-paid players to boost the impact of the brand: Stephen Curry. The three-time NBA champion signed with Under Armour for an initial contract worth around four million U.S. dollars per year in 2013, and his performances and personality on and off the court are proving pivotal to the company’s success.

Who buys Under Armour products?

Under Armour came second only to Nike in a survey to find the favorite sportswear brand of adult consumers in the United States. However, the Baltimore-based brand is losing ground with teenagers: it was ranked the number one brand no longer worn by teenage boys in 2018. There has been a rising demand for sportswear among teenagers in recent years, helping to fuel market growth for some brands, but Under Armour’s lack of appeal may be one reason why it only held a 4.1 percent share of the sports apparel market in the United States in 2018.

Under Armour's net revenue in the United States from 2015 to 2019

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Source

Release date

February 2020

Region

United States

Survey time period

2015 to 2019

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