Under Armour's net revenue in the United States from 2015 to 2018

Under Armour’s net revenue in the United States stood at 3.46 billion U.S. dollars in 2018. The company’s net revenue fell for two consecutive years between 2016 and 2018, declining by around 380 million U.S. dollars.

Basketball star assisting Under Armour

In 2018, around 72 percent of Under Armour’s net revenue was generated in its home market of North America – this share has declined since 2015. The company reduced its advertising spending in the United States to 366 million U.S. dollars in 2018, but can rely on the marketing power of one of the NBA’s highest-paid players to boost the impact of the brand: Stephen Curry. The three-time NBA champion signed with Under Armour for an initial contract worth around four million U.S. dollars per year in 2013, and his performances and personality on and off the court are proving pivotal to the company’s success.

Who buys Under Armour products?

Under Armour came second only to Nike in a survey to find the favorite sportswear brand of adult consumers in the United States. However, the Baltimore-based brand is losing ground with teenagers: it was ranked the number one brand no longer worn by teenage boys in 2018. There has been a rising demand for sportswear among teenagers in recent years, helping to fuel market growth for some brands, but Under Armour’s lack of appeal may be one reason why it only held a 4.1 percent share of the sports apparel market in the United States in 2018.

Under Armour's net revenue in the United States from 2015 to 2018

Net revenue in million U.S. dollars
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Source

Release date

February 2019

Region

United States

Survey time period

2015 to 2018

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Statistics on "Apparel market in the U.S."

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