Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014

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Active usageAccount ownership
Facebook40%70%
Google+14%39%
YouTube13%34%
Twitter12%31%
LinkedIn9%25%
Pinterest4%11%
Myspace1%8%
Instagram2%7%
Orkut1%5%
Tumblr1%4%
None51%20%
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About This Statistic

This statistic presents the share of Baby Boomers worldwide who have and actively use selected social media accounts in the first quarter of 2014. At that time, 70 percent of Baby Boomers had a Facebook account, and 40 percent of them actively used it.

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