This statistic presents the share of Baby Boomers worldwide who have and actively use selected social media accounts in the first quarter of 2014. At that time, 70 percent of Baby Boomers had a Facebook account, and 40 percent of them actively used it.
Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014
Original questions were: On which of the following services do you have an account? And which of the following services have you used or contributed to in the past month using any type of device?
Generations are defined as: Millennials: those aged 16-30 in 2013 Generation X: those aged 31-50 in 2013 Baby Boomers: those aged 51-64 in 2013 Figures are internet users worldwide excluding China.
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Statistics on "Social media usage in the United Kingdom (UK)"
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GlobalWebIndex, & We Are Social. (June 2, 2014). Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014 [Graph]. In Statista. Retrieved August 09, 2020, from https://www.statista.com/statistics/307013/social-media-account-ownership-and-use-worldwide-baby-boomers/
GlobalWebIndex, und We Are Social. "Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014." Chart. June 2, 2014. Statista. Accessed August 09, 2020. https://www.statista.com/statistics/307013/social-media-account-ownership-and-use-worldwide-baby-boomers/
GlobalWebIndex, We Are Social. (2014). Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014. Statista. Statista Inc.. Accessed: August 09, 2020. https://www.statista.com/statistics/307013/social-media-account-ownership-and-use-worldwide-baby-boomers/
GlobalWebIndex, and We Are Social. "Social Media Account Ownership and Usage of Baby Boomer Users Worldwide as of 1st Quarter 2014." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/307013/social-media-account-ownership-and-use-worldwide-baby-boomers/
GlobalWebIndex & We Are Social, Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014 Statista, https://www.statista.com/statistics/307013/social-media-account-ownership-and-use-worldwide-baby-boomers/ (last visited August 09, 2020)
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