The timeline shows advertising spending of Amgen in the United States from 2012 to 2014. The multinational biopharmaceutical company invested 423.3 million U.S. dollars in advertising in the United States in 2012.
Amgen advertising spending in the United States from 2012 to 2014
(in million U.S. dollars)
Figure for 2012 comes from an earlier AdAge publication. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (July 13, 2015). Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/
Advertising Age. "Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)." Chart. July 13, 2015. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/
Advertising Age. (2015). Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/
Advertising Age. "Amgen Advertising Spending in The United States from 2012 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2015, https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/
Advertising Age, Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/ (last visited December 05, 2024)
Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2015. [Online]. Available: https://www.statista.com/statistics/308551/amgen-advertising-spending-usa/