Anheuser-Busch InBev: ad spend in the U.S. 2009-2018

Anheuser-Busch InBev (AB InBev) has been fairly consistent in their promotional spending. In 2018, the company spent 1.53 billion U.S. dollars on advertising in the U.S., only slightly less than in the previous year, when the beverage manufacturer representing well-known brands like Corona, Budweiser and Stella Artois to name a few, invested 1.54 billion U.S. dollars in U.S. media.

Anheuser-Busch InBev’s operations highlights

Anheuser-Busch outranked seven leading beer manufacturers in sales profits by close to 30 percent in 2018, reaching sales of more than 56 billion U.S. dollars that year. Its global brands - Budweiser and Corona were the main growth engine for the company in 2018. Budweiser had an extensive ad campaign during the 2018 FIFA World Cup Russia, and Corona’s expanded its music festival - SunSets to countries like Italy, Dubai & Australia, all in effort to market the products to more international consumers. What is more, AB InBev invests quite a bit in advertising during sports events in the United States. It is the leader in ad expenses on Super Bowl commercials, and has been know to sponsor basketball championships as well.

Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2018

Spending in billion U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2009 to 2018

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures have been rounded.

Figures for the period 2009 to 2014 come from earlier publications.

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