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Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

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Anheuser-Busch InBev: ad spend in the U.S. 2009-2017 The timeline presents data on Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2017. The beverage and brewing company invested 1.54 billion US dollars in advertising in the United States in 2017. Anheuser-Busch InBev held a beer market share of over 28 percent in 2016 worldwide. In 2015, the company held nearly 77 percent of the Argentinian, 68 percent of the Brazilian and 57 percent of South Korean beer markets.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Exclusive Premium statistic

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Description Source More information
The timeline presents data on Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2017. The beverage and brewing company invested 1.54 billion US dollars in advertising in the United States in 2017. Anheuser-Busch InBev held a beer market share of over 28 percent in 2016 worldwide. In 2015, the company held nearly 77 percent of the Argentinian, 68 percent of the Brazilian and 57 percent of South Korean beer markets.
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Release date
June 2018
Region
United States
Survey time period
2009 to 2017
Supplementary notes
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures have been rounded.

Figures for the period 2009 to 2014 come from earlier publications.

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