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Anheuser-Busch InBev: ad spend in the U.S. 2009-2017

Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Anheuser-Busch InBev: ad spend in the U.S. 2009-2017 Anheuser-Busch InBev (AB InBev) has been fairly consistent in their promotional spending. In 2017,the company spent 1.54 billion U.S dollars in advertising in the U.S., a quite significant drop compared to previous year, when the beverage manufacturer representing well-known brands like Corona, Budweiser and Stella Artois to name a few, spent approximately to 1.9 billion U.S. dollars on advertising in the country, making it the largest sum the manufacturer spent on U.S media in eight years, since 2009.
Anheuser-Busch InBev’s operations highlights

Anheuser-Busch outranked seven leading beer manufacturers in sales profits by close to 30 percent in 2018, reaching sales of more than 56 billion U.S dollars that year. Its global brands - Budweiser and Corona were the main growth engine for the company in 2018. Budweiser had an extensive ad campaign during the 2018 FIFA World Cup Russia, and Corona’s expanded its music festival - SunSets to countries like Italy, Dubai & Australia, all in effort to market the products to more international consumers. What is more, AB InBev invests quite a bit in advertising during sports events in the United States. It is the leader in ad expenses on Super Bowl commercials, and has been know to sponsor basketball championships as well.
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Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

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