Name: Humira: ad spend in the U.S. 2014-2018
Creator: Statista

Premium

In 2018, AbbVie's advertising spending on Humira in the United States reached 483 million U.S. dollars. In the previous year the pharmaceutical company invested 430 million U.S. dollars in measured media advertising of the drug.

AbbVie's advertising spending on Humira in the United States from 2014 to 2018 (in million U.S. dollars)

Source

Show detailed source information?

Already a member?

Sources

Show sources information

Show publisher information

Release date

June 2019

More information

Region

United States

Survey time period

2014 to 2018

Special properties

measured media only

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.