In 2019, Pfizer invested close to 1.9 billion U.S. dollars in advertising in the United States. That year, the pharmaceutical company decreased their promotional expenses by roughly 380 million dollars compared to previous year's spending.
Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)
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Advertising Age. (July 13, 2020). Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. "Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)." Chart. July 13, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. (2020). Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. "Pfizer's Advertising Spending in The United States from 2009 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age, Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/ (last visited June 28, 2022)