In 2019, Pfizer invested close to 1.9 billion U.S. dollars in advertising in the United States. That year, the pharmaceutical company decreased their promotional expenses by roughly 380 million dollars compared to previous year's spending.
Pfizer's advertising spending in the United States from 2009 to 2019
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.
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Advertising Age. (July 13, 2020). Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. "Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)." Chart. July 13, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. (2020). Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age. "Pfizer's Advertising Spending in The United States from 2009 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/
Advertising Age, Pfizer's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192112/us-ad-spending-of-pfizer/ (last visited June 28, 2022)
